16 May 2015
First Digital Workshop on May 27th Announced

Dubai, United Arab Emirates: According to the latest data from the UAE's Ministry of Economy, SMEs contribute an estimated 40 to 46 per cent of nominal GDP in Dubai and also provide 86 per cent of all private sector employment.  However, productivity lags well behind many other countries. 

This startling statistic has prompted two Dubai-based SMEs to join forces to help fellow SMEs boost their productivity to international standards.

Creative Zone, the premier company licensing and set-up organisation in the UAE has entered into a strategic partnership with Systems4, designer of high quality business tools, workshops and seminars for the SME market worldwide.

As a result, SMEs in the region will now have direct and affordable access to international industry and consulting expertise through Systems4 business tools as well as direct access to the UAE's most innovative industry experts through events, workshops and seminars which Creative Zone and Systems4 are jointly bringing to market through Events4 SMEs, a subsidiary of Systems4.  Additionally, new and existing clients will enjoy the benefits of the wide variety of essential services that Creative Zone provides.

 "We firmly believe in equipping our clients with the necessary tools to promote, develop and grow their businesses. Our work does not end with the issuance of a client's trade license and residency visa - it starts there.  This strategic partnership with Systems4, who share our vision of providing the building blocks necessary to create highly successful SMEs, is certain to bring  great value to our own customers, as well as provide an opportunity for us to increase our visibility with new audiences," said Steve Mayne and Mahesh Dalamal, joint managing directors of Creative Zone.

"We're very excited to be working with Creative Zone-they provide a wide range of excellent services and are always looking to add value to their clients," said Steve Ashby, Founder and CEO of Systems4. "We provide business-building services to the same market so this partnership is logical and very timely, given the increasing pressures on SMEs to adjust to new market conditions."  

Recognising that digital marketing is a subject of great mystery and confusion to many SMEs, Creative Zone and Systems4 have teamed up to deliver an innovative Digital Marketing Workshop taking place later this month through Events4 SMEs. Digital marketing is the key to boosting sales and profitability to international levels through generating the right traffic to websites.

The workshop, led by seasoned industry experts, will cover key aspects of digital marketing including customer journey mapping, search engine optimization, Google adwords and social media. The workshop shows how to increase sales and improve profitability by attracting the right audience.  By developing an effective digital marketing strategy using the right platforms, technologies and tactics, delegates will be able to reach the audience that will buy their products.

"Bringing subject matter experts together with SMEs through seminars, workshops and other business events is a feature of how we engage with our clients through our subsidiary, Events4SMEs," added Ashby."What sets us apart is that being an SME ourselves gives us an excellent understanding of what is critical to our clients!  Like them, we don't have the luxury of time andhuge budgets, but we do need high quality information at an affordable price.   This workshop has been designed to provide comprehensive practical advice and ideas that can be directly applied the very next day andmake an immediate difference," he said.

The first Events4SMEs digital workshop is scheduled to take place May 27th 2015 from 9am to 5pm at Le Royal Meridian Beach Resort & Spa, Dubai.

For more information and registration details go to www.events4smes.com

© Press Release 2015