Market leading service for quick and hassle free car insurance
Dubai, 29 April, 2014: RSA, a leading provider of insurance services in the UAE, has significantly upgraded its online portal to provide customers a quick and effective means of receiving quotes and buying car insurance. The revamped platform has been designed using cutting edge technology and offers access to a market leading solution for individuals' insurance needs.
The enhanced "Car Insurance Quote & Buy Journey" will allow customers to get a quote for their car insurance in thirty seconds by answering ten simple questions, and purchase a policy online within three minutes. With enhancements that automatically generate details such as the car plate number and car sum insured value, customers have access to an efficient and hassle-free insurance application process. Indicative of its success, after the first few weeks of launch of the new car insurance offering, there has been a growth of 33% in car insurance sales compared to the prior period. By using its global scale, RSA has imported international best practices and created a market-leading online platform that is rooted in a deep understanding of the local market.
Commenting on the revamped buying journey, Chris Dooley, RSA CEO, UAE & Bahrain, said: "As one of the leaders in the insurance sector, RSA has continually invested in leveraging its global expertise in order to develop a robust suite of products in the UAE that are aimed at ensuring the security of our customers in times of crises. Our new online platform for buying car insurance reflects our commitment and leadership in delivering an experience for customers that is efficient, safe and convenient."
The revamped website builds on the success RSA has already had with similarly enhanced platforms for its home and travel insurance offerings that were launched in November 2013. Since its commencement until last month, the company witnessed a 34% increase in the growth of its Travel and Home Insurance sales online as compared to the same period last year.
Insurance penetration in the UAE remains significantly lower than mature markets like the US (8%) and the UK (11%), according to Moody's. However, with a rebounding economy, and an increasingly affluent and educated workforce, the demand for insurance is predicted to grow at a strong pace in the coming years.
Dooley added: "Our strategy of investing in a market-leading online platform reflects our focus on developing a proposition around the evolving needs of our customers. These enhancements complement the recent developments we have made to our intermediary based systems. While the insurance industry is still nascent in the UAE compared to more mature markets, we have dedicated our resources to advancing the sector while understanding and meeting our customer and partner needs."
For more information and access to the service, please visit: www.rsadirect.ae
For further information, please contact:
Rawan El Saleh / Kanishk Mishra
DABO & CO
Dubai, UAE
Tel: +9714-237-8000
Email: rawan.e@daboandco.com / kanishk.m@daboandco.com
Nilanjana Ghosh
Marketing & Communications
RSA Insurance
Dir +971 4 302 9896
nilanjana.ghosh@ae.rsagroup.com
About RSA
With a 300 year heritage, RSA is one of the world's leading multinational quoted insurance groups. RSA has major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East, Latin America and Central and Eastern Europe and has the capability to write business in around 140 countries. Focusing on general insurance, RSA has around 23,000 employees and, in 2011, its net written premiums were 8.1 billion.
RSA has major operations in the Middle East as part of its emerging markets business. The UAE commercial product portfolio spans a range of insurance solutions for small and mid market sectors to large and complex risks. The company's personal insurance range is equally comprehensive with seven products including motor, home, travel, golf, yacht, personal accident and medical. For more information, please visit: www.rsadirect.ae
Important Disclaimer
This press release may contain 'forward-looking statements' with respect to certain of the Group's plans and its current goals and expectations relating to its future financial condition, performance results, strategic initiatives and objectives. Generally, words such as "may", "could", "will", "expect", "intend", "estimate", "anticipate", "aim", "outlook", "believe", "plan", "seek", "continue" or similar expressions identify forward-looking statements. These forward-looking statements are not guarantees of future performance. By their nature, all forward-looking statements are inherently predictive and speculative and involve risk and uncertainty because they relate to future events and circumstances which are beyond the Group's control, including amongst other things, UK domestic and global economic business conditions, market-related risks such as fluctuations in interest rates and exchange rates, the policies and actions of regulatory authorities, the impact of competition, inflation, deflation, the timing impact and other uncertainties of future acquisitions or combinations within relevant industries, as well as the impact of tax and other legislation or regulations in the jurisdictions in which the Group and its affiliates operate. As a result, the Group's actual future financial condition, performance and results may differ materially from the plans, goals and expectations set forth in the Group's forward-looking statements. Forward-looking statements in this press release are current only as of the date on which such statements are made. The Group undertakes no obligation to update any forward-looking statements, save in respect of any requirement under applicable law or regulation. Nothing in this press release shall be construed as a profit forecast.
Press Release 2014
