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Followers become advocates and customers become brand ambassadors through innovative digital engagement
Muscat - With over 133,000 Twitter followers, 9,850 Instagram followers 187,000 Facebook Likes, 4,600 YouTube subscribers and 8,800 followers on LinkedIn, Ooredoo ranks number one among social media brands in terms of total follower base of local Omani fans in the Sultanate. By keeping its finger on the pulse and staying in-tune with customer needs and community trends, Ooredoo has become a market leader in social media and uses the channels to actively engage customers; turning followers into advocates and customers into brand ambassadors through innovative engagement initiatives and a whole load of passion.
"It's all about how a brand connects with its community and how it understands and delivers what customers want." said Raed Dawood, Director of Corporate Affairs at Ooredoo. "Ooredoo's values are centred on caring for our customers, connecting with them and challenging ourselves to add value to their lives and this is where social media is key. The rise of various social platforms over the past few years has been astronomical and we have focused on building our presence in a unique way from the very beginning."
Setting itself up to lead social media trends in the country, the company was one of the first in Oman to integrate social media into its customer service delivery methods and also the first telecom operator to introduce a payment portal through Facebook. It was also one of the first brands in the Sultanate to adopt new platforms such as Instagram and Snapchat to further engage with younger customers as well as showcasing Omani talent through its one-of-a-kind Instragram photography competition, which later became an exhibit in Muscat Grand Mall. Ooredoo was also behind the launch of the first national hashtag; #OurOman generating over 3,500 posts. The Company's underlying goal is to inspire people from different walks of life to 'do more' and 'be more'; to help people achieve their dreams.
Dawood added, "Social media is evolving every day and we intend to stay ahead of the curve by offering new and upgraded online customer experiences as they increasingly use social media to connect with their friends, family and communities."
The CEO of The Online Project, Ooredoo's partner in social media, said "From the outset our aim for Ooredoo was for the company to become number one in Oman on Social Media. But being number one in terms of followers is not the whole picture; being number one in customer service and engagement is the ultimate goal and we feel Ooredoo have achieved this, which sets them apart."
Understanding the nature of this dynamic mode of communication, Ooredoo has not only focused on its customers but has also trained its employees on the latest in social media through internal workshops, teaching family members the tips and tricks to best capitalise on, and use, these influential channels. Social media has also played a key role in Ooredoo's Corporate Social Responsibility initiatives, building a network of supporters during the Goodwill Journey using 'live tracking' and by keeping the community well-informed of developments.
You can follow Ooredoo on all of their social media channels below:
Twitter: @OoredooOman
Facebook: www.facebook.com/OoredooOman
Instagram: @OoredooOman
YouTube: www.youtube.com/OoredooOman
Snapchat: Ooredoo_Oman
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About Ooredoo Oman
Omani Qatari Telecommunications Company SAOG ("Ooredoo") was founded and registered in the Sultanate of Oman in December 2004. It launched its service in March 2005 as the challenger mobile operator in Oman, originally operating under the name Nawras. The Company was awarded the second fixed licence in Oman in 2009, and launched its international gateway in April 2010, its corporate fixed and broadband services in May 2010, and its residential fixed and broadband services in June 2010. Since 2010, Ooredoo has been an integrated services telecommunications operator and is currently serving over 2 million customers across the Sultanate. Following a successful IPO on 1 November 2010, Ooredoo is listed on the Muscat Stock Market (MSM) under the "ORDS" ticker. Ooredoo is majority owned by Ooredoo Q.S.C. and also has a number of significant Omani shareholders which ensures that the company is strongly integrated into the Omani society. Ooredoo has won a number of awards including Jury's Distinction Award for Customer Service Excellence in the telecom sector 2013, Leading Telecommunications Company at the Arab Achievement Awards 2013, Best Operator Network at the Telecoms World Middle East 2013 Awards and a number of awards for their outstanding campaigns at the Dubai Lynx Awards in February 2014.
Twitter: @OoredooOman
Facebook: www.facebook.com/OoredooOman
Instagram: @OoredooOman
YouTube: www.youtube.com/OoredooOman
Snapchat: Ooredoo_Oman
About Ooredoo
Ooredoo is a leading international communications company delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses across markets in the Middle East, North Africa and Southeast Asia. As a community-focused company, Ooredoo is guided by its vision of enriching people's lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. Ooredoo has a presence in markets such as Qatar, Kuwait, Oman, Algeria, Tunisia, Iraq, Palestine, the Maldives, Myanmar and Indonesia. The company was named "Best Mobile Operator of the Year" at the World Communication Awards 2013.
The company reported revenues of US$9.1 billion in 2014 and had a consolidated global customer base of more than 107 million people as of 31 December 2014. Ooredoo's shares are listed on the Qatar Exchange and the Abu Dhabi Securities Exchange.
Twitter: @Ooredoo
Facebook: facebook.com/ooredoogroup
LinkedIn: http://www.linkedin.com/company/ooredoo
YouTube: www.youtube.com/ooredoogroup
For further information please contact:
Emily Shotter
Department Head - Public Relations & Internal Communications
e-mail: emily.shotter@ooredoo.om
+968 9510 8302
Shaza Taher
TRACCS Public Relations
e-mail: shaza.taher@traccs.net
+968 9601 8881
© Press Release 2015
