29 September, 2015 Unveils Rebrand, Set for Regional Expansion

Online Property Portal Set to Become U.A.E.'s Largest Destination for Reliable Sales and Rentals Listings

29 September 2015
Dubai, U.A.E.-, a leading U.A.E. property portal, today unveiled its comprehensive rebrand, emerging for the first time as a consolidated source of both sales and rentals listings. This strategic move is intended to position the homegrown portal as a trusted partner in the property search process, offering users a seamless and sophisticated online real estate marketplace.

"Today marks both a milestone for and the beginning of a new chapter in our journey," commented Alex Nicholas, Co-Founder of "Our rebranding is a reflection of our passion for offering our users an unprecedented property search experience; one that promises accurate listings and seeks to seamlessly connect people with the data, tools and expertise they need to discover their perfect space. This spirit of service and innovation has been our guiding force right from the very start and will continue to inspire us as we pursue new possibilities in the property search arena."

The rebranding marks a series of significant firsts for Launched in 2010 as a pure property sales portal, the new site now includes rentals listings for the first time. The combination places as the go-to property search destination for reliable sales and rentals listings across both commercial and residential segments.

In tandem comes the introduction of's bi-lingual (English-Arabic) capability and the debut of a brand new visual identity: including a new logo, fresh typeface and vibrant color palette of pure turquoise and sienna red, conveying the portal's contemporary and innovative spirit.

Nicholas noted: "The concept of 'home' is both unique and integral to each and every one of us. Countless individuals in the U.A.E., whether they are looking to buy or rent, are seeking their version of 'home.' With the dynamic digital design and our continous portal enhancements, promises to make the pursuit of your home easier than ever."

In addition to giving users the opportunity to search for real-time sales and rentals listings, the portal provides a multitude of value-added features such as the Map Search tool, Google Street View feature and user-sourced Community Ratings, with more advanced functionality on the cards. According to Nicholas: "In the coming months, we will continue to enhance the portal's property search capabilities while seamlessly integrating comprehensive information and analysis; firmly establishing as a premium property portal in the U.A.E."'s brand refresh comes in the wake of the portal's recent regional expansion efforts, with a sister portal launched in Qatar in August 2015 and a new portal slated for launch in Saudi Arabia later this year. The parent company behind the portal, JRD Group, recently received an injection of growth capital from iMENA Group, given the latter's growing investment focus on the online classifieds sector.

About is passionate about transforming the property search experience through pioneering technology. One of the U.A.E.'s leading property portals, with sister portals in Qatar and Saudi Arabia, offers an advanced, authenticated and universally accessible search experience, spanning both commercial and residential properties for sale and rent across the country. Founded in 2010 by Alex Nicholas and Siddharth Singh, is a member of JRD Group, a Middle East technology enterprise at the heart of innovation in the region's real estate industry, together with sister portals (Qatar) and (UAE) and its proprietary market-leading cloud-based industry software PropSpace.

About JRD Group
JRD Group was founded in 2008 by Alex Nicholas and Siddharth Singh as a technology enterprise dedicated to passionately innovating the web. Based in Dubai, the company's mission is to redefine the property search experience through pioneering technology, making it universally accessible and delivering value to end-users, investors, agencies and brokerages in the commercial and residential real estate market. Current platforms include UAE-based portals, and; Qatar property portal and proprietary real estate software, PropSpace.

For general inquiries about or JRD Group, please contact:
JRD Group Global Customer Center: +9714 ­420 ­1044
press/media enquiries, please contact:
Natasha D'Souza
Head of PR and Communications
Tel: +971 4 420 1044

© Press Release 2015