IAA World Congress comes to Abu Dhabi in 2016

- MoU between Abu Dhabi Media and International Advertising Association cements strategic partnership that will bring 44th edition of global Congress to Abu Dhabi-

Abu Dhai, 8 February 2015:  Abu Dhabi Media and the International Advertising Association today signed a Memorandum of Understanding (MoU) that confirms the 44^th IAA World Congress will be held in the UAE's capital city, Abu Dhabi, in early 2016. The world-renowned bi-annual industry event expects to attract over 1,200 delegates in the marketing, advertising and communications industry from across the globe.

The MoU between the two parties was signed by H.E. Mohamed Ebraheem Al Mahmood, Chairman and Managing Director at Abu Dhabi Media, and Mr. Faris Abouhamad, President, Chairman & World President of the International Advertising Association and President of Interone Resonance. 

In partnership with the IAA, Abu Dhabi Media, one of the fastest growing, multi-platform media and entertainment organizations in the Middle East, will deliver and host the 44^th edition of the Congress in which business and communications leaders gather together to listen, network and explore new business opportunities with industry executives from across the globe.

Commenting on the partnership, H.E. Mohamed Ebraheem Al Mahmood, Chairman and Managing Director at ADM said: "We are delighted to host the 44^th edition of the IAA World Congress, which brings together leaders in the marketing, advertising and communications industry to facilitate knowledge transfer and best practice exchange. This is affirmation of not just Abu Dhabi's position as a global business hub and investment destination, but its emergence as a regional center of excellence in content creation and media."

"Abu Dhabi Media is proud of its leadership in and contribution to the development of the media industry and look forward to integrating our understanding and expertise into the planning and development of this Congress in coordination with the IAA." Al Mahmood added.

"We are honoured to be working with Abu Dhabi Media to host the 44^th IAA World Congress in the cosmopolitan city of Abu Dhabi. As a leading force in media and a growing industry centre in the region, Abu Dhabi is ideally situated. The World Congress has always been a forum that brings together the most influential minds in advertising to discuss our industry's most pressing issues. With the support of Abu Dhabi Media, we hope to continue with the IAA's longstanding tradition of promoting the cause of the advertising industry, and look forward to making it the biggest and the best Congress we've had yet," said Faris Abouhamad, Chairman & World President of the IAA. 

Every two years, the IAA World Congress gathers professionals in media, marketing communications and advertising to discuss the latest innovations, trends, challenges and opportunities facing the industry.  The event combines a mixed format of Q&A sessions, panels, networking sessions and keynote speeches to engage both beginners and seasoned practitioners.  Keynote speakers in recent editions of the Congress have included Chief Marketing Officers from Proctor & Gamble, Hewlett-Packard and Unilever, in addition to agency chiefs such as Sir Martin Sorrell and Maurice Levy.

About Abu Dhabi Media
Abu Dhabi Media is one of the fastest growing, multi-platform media and entertainment organizations in the Middle East, and operates through 18 brands across broadcast, publishing, and digital media platforms. It possesses unparalleled and diverse media platforms, including LIVE, a pioneer in HD broadcasting and production, and United Printing Publishing. Abu Dhabi media's digital media sector has established strategic partnerships with institutions from around the world including Universal Music Group and Sony Music Entertainment, VEVO, the premium online music video platform, and National Geographic Abu Dhabi and National Geographic Al Arabiya magazine.

© Press Release 2015