27 August 2015
From Robotics to Virtual Reality, GITEX Shopper predicts exciting new gadgets, devices and innovations driving consumer technology

Dubai - For more than two decades GITEX Shopper has been the Middle East's foremost consumer IT and electronics show, showcasing the latest trends of the fast-paced tech industry. As power retailers and consumers alike gear up for the show's 25th anniversary - taking place from 3 - 10 October at Dubai World Trade Centre - GITEX Shopper highlights the industry's top developments for 2015.

Wearables With wearable tech exploding onto the market in recent years, increasingly fashionable and functional devices such as fitness monitors, smart watches and glasses are expected to drive the growth of the market to an anticipated $19 billion in retail revenue by 2018, according to a recent Juniper Research study. With smart watches expected to replace fitness wearables by 2017, these companion devices for smartphones are a highly anticipated trend for this year's savvy consumer.

Digital Wallets With Apple Pay preparing for its activation in the Middle East market, and local versions of the digital wallet already taking the UAE by storm, the days of checking for "wallet, phone, keys," will soon be gone. By simply scanning a QR code produced via smartphone, items are charged to a registered credit card - meaning convenience and simplicity for retailers and consumers alike.

Virtual Reality Traditionally the domain of gamers, Virtual Reality is quickly becoming an actual reality for all, with accessible heads-up displays such as Samsung GearVR and Google Cardboard making VR hardware affordable and usable smartphone peripherals. These consumer media devices are ripe for new content, with many advanced displays such as Meta, Magic Leap, Glyph and the Microsoft HoloLens system starting to gain notable traction as they work to launch consumer products.   

According to C.Purushothaman, Head of Marketing for Samsung Gulf Electronics, "Samsung is committed to moving innovation forward, and we're introducing cutting-edge technologies including virtual reality, wearables and phablets at GITEX Shopper this year."

Phablet Although to many, smartphones might seem like old news, it has to be said that they are only getting smarter with the advent of new technologies. Current trends are showing that tablets are often used as 'second screens', and with phablets growing in availability, consumers will be encouraged to use these as their primary media consumption device - negating the need for a tablet. 

Nadeem Khanzadah, Head of OmniChannel Retail at Jumbo Group said: "While smartphones are always top-sellers, we're seeing a rising demand in phablets as people look beyond the smartphone screen experience and develop multi-screen preferences."

The Internet of (Every)Thing/s The Internet of Everything continues to grow alongside user-oriented computing, with embedded technologies predicted to be the focus of digital business products and processes in industrial and operational contexts.

3D Printers The expansion of the 3D printing market seems inevitable, with growth in industrial, biomedical and consumer applications helping companies reduce costs. With industry leaders aiming for a 3D printer in every home, advanced printing processes are improving the quality of this technology, with 2015 likely to see faster, lower-priced industrial machines and desktop machines with greater capabilities emerge.

Intelligent Drones - Robotics With Parrot and DJI Phantom - the two leading drone companies in the market - anticipating combined sales of $1 billion in 2015, up from $180 million in 2013, the increase in civilian drone usage in sectors such as construction, film-making, farming and conservation has created an industry boom. As affordability increases, a burgeoning hobbyist sector is also reaping the benefits.

Virtual Assistants As consumers become increasingly reliant on smartphone technology, Apple, Google and Yahoo have all acquired "predictive intelligence" apps that will help consumers boost their daily efficiency, helping to get things without being explicitly asked to do so. This technology will be baked into consumers' mobile phones from 2015, with Google already quietly bringing theirs out for Android, and integrated into predictive products from mobile apps to smart speakers.

Beacon technology iPhones running the latest version of iOS 7 have benefited from the implementation of Apple's iBeacon, meaning that these phones can perform background scans for beacons, even when the relevant apps are closed. Although this doesn't yet exist on Android, beacon technology is a developing trend in this year's market.

Biometrics With trends growing towards enterprise mobility, corporations are increasing their focus on security. Using unique human characteristics as a means of identity authentication - a fingerprint here, an iris scan there - eliminates the chances of identity theft and also benefits consumers through convenience. No more writing down dozens of passwords, just bat your eyes at a device and let your unique biometric signature do the rest! 

Many of the Lenovo devices being featured at GITEX Shopper this year have Intel® RealSense™ technology, enabling them to actually sense and respond to hand gestures and facial movements, allowing users to command their computer without even touching it.

Mohammed Halilili, General Manager Lenovo Gulf said: Lenovo devices coupled with Intel RealSense technology also provides the capability of scanning and printing in 3D, manipulating photos and video-chat in new and exciting ways, as well as interacting with the latest-generation video games." 

GITEX Shopper 2015 will take place from 3-10 October and will open from 11:00am - 11:00pm every day. Tickets are priced at AED 30 per person and entry is free for children below the age of five.

For the latest GITEX Shopper information, please visit www.gitexshopperdubai.com, follow us on Twitter.

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About GITEX Shopper & Consumer Electronics
Website: http://www.gitexshopperdubai.com/
GITEX Shopper 2015 is the largest gathering of the region's leading ICT retailers and suppliers. This high-energy consumer show attracts a diverse audience that includes IT professionals, technology enthusiasts, students and consumers as well as regional traders. The event attracts visitors not just from the Middle East but also from North Africa and the Indian Subcontinent. GITEX Shopper attracts the biggest names in the retail sector, with unique launches and special offers across the best technology, communication and entertainment products. Loyal buyers await this shopping bonanza year after year for exclusive deals and bundled offers which are not available anywhere else.

About Dubai World Trade Centre (DWTC)
Website: www.dwtc.com
As the organiser of GITEX Shopper, Dubai World Trade Centre offers more than 35 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge.

Our team organises 18 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors.

For more information, please contact:
Mutaz Albadri         
Account Director      
Mojo PR      
Tel: +971 (0)50 570 6785       
E-mail: mutaz@mojo-me.com

Richelle Fosberry
Jr Account Manager
Mojo PR
Tel: +971 (0)52 246 6318
E-mail: Richelle@mojo-me.com  

© Press Release 2015