13 April 2015
Event to highlight Sage CRM product's importance in encouraging business growth

Sage Middle East, a global vendor of business management solutions for medium-sized companies, will host the Sage CRM Middle East Bootcamp, a first-of-its-kind event in the Middle East, on April 28 at Shangri-La Hotel in Dubai.

The event will provide a unique venue where Sage's business partners, customers and prospective clients can interact and get their queries answered directly by the company's top-level executives. The Sage CRM Middle East Bootcamp will feature a keynote speech by Keith Fenner, Senior Vice President Sales - Sage ERP Africa and Head of Sage Middle East Senior Vice President Sales; and a presentation by Kannan Srinivasan, Pre Sales Manager-Sage CRM at Sage Middle East.

"The Sage CRM Middle East Bootcamp offers an invaluable opportunity to enhance regional customers and partners' existing knowledge of the Sage CRM product roadmap and latest features through a series of commercial and technical sessions conducted by members of the Sage team," said Fenner.

"In addition, the event will provide a platform for business partners to network and share best practices with peers and understand how Sage CRM has solved some of the most pressing business issues of customers across the Middle East region."

Over 15,000 small and medium sized companies use Sage CRM everyday worldwide to accelerate sales, drive business productivity and make every customer interaction count.

Srinivasan added that the Sage CRM Middle East Bootcamp will also include presentations about the latest Sage CRM 7.3 and the Sage CRM integration with Sage ERP X3.

"The one-day event will be packed with insightful information and hands-on sessions about the Sage CRM Strategy and how we can further help customers seize opportunities for business growth," he said.

The Sage CRM Middle East Bootcamp 2015 is aimed at all levels of expertise and will include sessions covering commercial, product and vertical deployments.

About Sage Group plc
We provide small and medium sized organizations with a range of easy-to-use, secure and effi-cient business management software and services - from accounting and payroll, to enterprise resource planning, customer relationship management and payments.  Our customers receive continuous advice and support through our global network of local experts to help them solve their business problems, giving them the confidence to achieve their business ambitions.  Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and entered the FTSE 100 in 1999. Sage has millions of customers and more than 12,700 employees in 24 countries covering the UK & Ireland, mainland Europe, North America, South Africa, Australia, Asia and Brazil. For further information please visit www.sage.com

Media contact
Nada Jarrar
Account Executive / BR communications                               
T: +971 4 436 4240
M: +971 559690070                              
Email : nada@brcomms.com                                                    

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