New appointment expands distribution in Iraq market for Edimax consumer products and develops in-country channel partner programs

Dubai, United Arab of Emirates; 19 January 2015 - Edimax Technology, a leading networking solutions provider, has signed a distribution agreement with Al Sharq Al Awsat to focus on developing an in-country channel partner program, leveraging the support extended by GCT, Edimax master distributor for Middle East, Africa and CIS countries. This agreement between Edimax, GCT and Al Sharq Al Awsat will ensure the highest level of channel engagement around the brand and a unique positioning against the competitors.

According to Milad Jabbour, President and CEO, GCT, "We are looking forward to working with Al Sharq Al Awsat to handle the distribution of Edimax products into the Iraqi market. The company has a strong reach within the Iraqi market and understands the needs of the local partners. This new partnership will boost Edimax's presence across the region and, with the support from GCT, Alsharq Al Awsat will extend the needed resources to develop marketing activities that will help to deliver the right messages about the brand & product characteristics and features."

"Alsharq Al Awsat is excited to partner with GCT; as the authorized distributor of Edimax products in Iraq," said Mohammad Talib, General Manager, Alsharq Al Awsat. "With our strong presence in Iraq through our sister companies Zero One Solutions, and Far East co, we will reach out to the channel partners and customers in Iraq to convey the right brand messaging and awareness." 

About Al Sharq Al Awsat
Established in 1995 under the trade name Far East, the company specializes in personal & business computing solution ranging from simple consumer need to advanced enterprise customized requirement. Since its establishment the company worked to develop its market footprint by growing their channel partner and enterprise customers to coop with the growth the company branched out  to establish new entity under the trade name Zero One Solution to increase in country coverage, at the same time company focused on growing its relation with the vendor and to do so they opened there UAE based operation in Dubai under the trade name ALSHARQ AL AWASAT and since then AL SHARQ AL AWAST acting as the main branch in providing all needed support for ZERO ONE & FAR EAST operation in Iraq.

About Edimax Technology
Founded in 1986, Edimax Technology is committed to providing premier networking solutions to consumers and enterprises. Edimax has a global presence with offices in over 14 countries including the US, UK, Germany and Taiwan (Taipei) and has been listed on the Taiwanese Stock Exchange since 2001. Edimax's complete product portfolio fulfills all the connectivity needs of any network architecture or application requirement

About GCT
Established in 1997 as a Genius Computer Technology Ltd., GCT is one of the leading retail distribution company and solution providers in the field of IT peripherals, networking, and mobile accessories. GCT the flagship company represents renowned brands that include Genius, Edimax, GX Gaming, Thecus, Divoom, Lafeada and UC Logic. The business conglomerate headquartered in Jebel Ali, Dubai UAE with branches in Saudi Arabia, Syria and Lebanon.

GCT is constantly improving distribution capabilities and the supporting systems such as Sales channels, Distribution network, Marketing, and RMA plays vital role in its tremendous growth that has achieved. GCT is committed to provide high quality services and products and because of the commitment and great support of channel partners and end users our brand products are leading and powerful in this region. 

Media contacts:
James Gempis, +971 43625400, james@themarketbuzz.net

Rasha Al Kaissi, +971 4 804 1821, rasha@gctmea.com

© Press Release 2015