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Global digital signage systems market is expected to reach US$20.3 billion by 2020
Dubai - International Expo Consults (IEC) part of Falak Holding, stated that the 'Digital Signage' industry is slated to grow exponentially in 2015 across the UAE and the Middle East region and is set to propel the retail sector. SGI Dubai is one of the most eagerly awaited events of the year in the region to cater to the needs of exhibitors and visitors in the signage, outdoor media, screen and digital printing industries. The show is also an official DSF 2015 event for the fourth consecutive year.
The global digital signage market is expected to touch $20.03 billion by 2020; according to a new study by Grand View Research Inc. SGI Dubai 2015 has several innovative digital signage products on display, for both outdoor and indoor deployment.
"To counter the problem of floor space which is becoming expensive in today's retail marketplace, digital signage can make life easier. About 74 percent of all purchasing decisions globally are made in stores where consumers are bombarded with a host of digital and audio visual messages. The evolution of digital signage will surely help marketers to make better business decisions and reap better returns on their investments. Organisations such as the retail outlets, malls and airports are all harnessing the power of digital signages and are able to communicate effectively with their target audience. Digital signage will surely be a game changer for the advertising industry. The ones who understand the pulse of the customer and align that with these super innovative signages will truly win the retail race," said Mr. Abdul Rahman Falaknaz, Chairman of IEC.
Digital signage has come across not just as another option but a vital tool within the marketing mix as the industry unveils innovative offerings. SGI Dubai has received tremendous response from the digital signage manufacturers as a large gathering was observed from across the globe at the show.
"Window panelling and the big outdoor screens are fading away gradually. One of the biggest challenges that the industry faces now is the transition from traditional to digital signage. However, with the society going all smart with gadgets and other interactive devices, the demand to create interaction between the audience and the brand has increased and this will give the much required boost to the digital signage industry," added Mr.Falaknaz.
"The market sees digital signage as a more beneficial tool compared to static signage because content can frequently be updated digitally, saving the cost of printing. At present there are wireless digital signage products which can transmit messages to a person's phone as he/she moves past a digital signage. Augmented reality is another trump card of digital signage panels where merchandisers can also make the window shoppers interact through this ground breaking feature. The absorption of this digital signage vertical serves as a solid platform for interactive advertising apart from decreasing costs of purchasing, installation and maintenance which is beneficial for this markets future," added Mr. Sharif Rahman CEO, International Expo-Consults.
SGI Dubai 2015 in its 18th edition aims to welcome over 400 global exhibitors from across 34 countries and expects over 12000 trade visitors from 78 countries to visit the show during 11th - 13th of January 2015. The show will be held in Sheikh Saeed Halls 1, 2, 3 and 'The Arena' at the Dubai World Trade Centre. This forum will also include seminars and workshops conducted by industry experts.
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About International Expo-Consults (IEC)
International Expo-Consults (IEC) is an internationally recognized trade show management company with an impressive track record of 20 years of operations in the Middle East and Asia Pacific region. The Exhibition arm of the Dubai-based conglomerate, the Falak Holding; IEC is the organiser of key exhibitions including Sign and Graphics Imaging (SGI Dubai) and the Dubai, Entertainment, Amusement and Leisure (DEAL). Dubai-based conglomerate, Falak Holding has been an industry pioneer for the last 34 years having diversified business interests. Falak Holding is also a key stakeholder and investor in the prestigious Dubai Sports City project.
Kindly log on to www.signmiddleeast.com for more information on the show.
For further information please contact:
Prem A. Ramachandran
Managing Director, White Water Public Relations
GSM:0097150-4537253
PO. Box 18936, Dubai, UAE
Email: prem@whitewaterpr.com
www.whitewaterpr.com
© Press Release 2015
