Janice Hinson appointed as new Head of PR for Audi Middle East
Increased sales and demand for recently launched A3 Sedan and A8 L models have led to a growing team for Audi in the Middle East
Dubai, April 28, 2014
Audi Middle East has appointed Janice Hinson as their new PR Manager to support their growing team in the Middle East. Sales success for Audi has grown by 16% in the last year and the recent introductions of the A3 Sedan and A8 L have further increased the demand for the brand.
Janice Hinson, new PR Manager for Audi Middle East, has established good relations in the Middle East having spent the last six years as the Marketing and PR Manager for Bentley Motors for the region. Her previous experience also includes Triumph Motorcycles and Lotus Cars, where she held marketing roles in both companies.
Commenting on her new role, Janice Hinson said: "I am thrilled to be working for Audi and to be based here in the Middle East. Having always driven an Audi, my passion for the cars and to work with the brand is an ambition now realized here in the region. I look forward to seeing many exciting new model introductions and events to delight our customers here in the future."
Speaking on the new appointment, Trevor Hill, Managing Director of Audi Middle East, said: "We are pleased to have Janice on the team. Her combination of automotive experience and understanding of the region will undoubtedly support our media relations and grow the brand awareness for Audi in the future."
Sales performance in the Middle East for Audi continues to thrive. The Audi A3 Sedan is doing particularly well with more than 145 cars delivered to customers since its launch in February. The sporty compact sedan impresses with ultra-lightweight excellence, strong and very efficient drivetrains, and a great many high-end infotainment and driver assistance systems.
In the Middle East Audi's bestselling model was the Audi Q7 with 536 units sold in Q1, closely followed by the Audi A6 (400) and the Audi Q5 (389). The strongest single market for Audi remains the UAE with 1,138 vehicles sold in the first quarter.
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The Audi Group delivered around 1,575,500 cars of the Audi brand to customers in 2013. From January through the end of September 2013 the Company posted revenue of €37 billion and an operating profit of €3.74 billion. The Audi Group is globally present in more than 100 markets and produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Brussels (Belgium), Bratislava (Slovakia), Martorell (Spain), Kaluga (Russia), Aurangabad (India), Changchun (China) and Jakarta (Indonesia). The brand with four rings produces cars also in Foshan (China) since December 2013, in 2015 in São José dos Pinhais (Brazil) and 2016 in San José Chiapa (Mexico). AUDI AG's wholly owned subsidiaries include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant'Agata Bolognese, Italy) and the sports motorcycle manufacturer Ducati Motor Holding S.p.A. (Bologna, Italy). The Group currently employs almost 73,000 people worldwide, including around 50,000 in Germany. Total investment of around €22 billion is planned from 2014 to 2018 - mainly in new products and sustainable technologies. Audi lives up to its corporate responsibility and has strategically established the principle of sustainability for its products and processes. The long-term goal is CO2-neutral mobility.
AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the Audi A1, A3 and S3 Sedan, A4 and RS 4 Avant, the A5 Coupe, Sportback, Cabriolet and RS 5, the A6, S6 & RS 6 Avant, A7, S7 & RS 7, A8 L & S8, the Audi Q3, Q5 and Q7, the Audi TT Coupe/Roadster and TT RS Coupe, the Audi R8 Coupe and R8 Spyder as well as R8 V10 plus.
© Press Release 2014
