24 February 2014
Setting up a Facebook fan page is a great way to draw interest from more potential customers as well as help to increase the recognition of your company's brand. If your inbound marketing strategy is broad in scope, meaning that you are taking advantage of sites such as Twitter, Youtube and more in order to share content, then you'll want to find a way to connect everything to one place. You can do this by downloading specific apps for your Facebook fan page, thereby allowing visitors to check out your brand via a number of other online presences. Some of these apps will also simply make your online presence more effective. The following are 6 of the most useful Facebook apps that you should consider downloading for your Facebook fan page:

  • Contactme App - This app allows visitors to your fan page to easily contact you with any questions about your products, services or brand. The last thing you want to do is draw interest from visitors through your fan page and not provide a way for them to contact you. Instead of spending time searching for your company's contact info, those visitors will simply give up and go elsewhere.
  • Ecwid App - This app is a fantastic way to advertise some of your products or services through the use of your fan page. Basically, you'll be able to display the products or services that you are offering on your website directly on your Facebook fan page. Additionally, the services or products that are displayed can be integrated with Paypal for quicker transactions.
  • MailChimp App - If you have a newsletter for your company, which you should, then you'll want to offer it to visitors who are interested in subscribing. The MailChimp app lets you collect the information of visitors to your Facebook fan page who want to subscribe to your newsletter. The app allows you to provide subscribers with a number of options as well.
  • Scribd App - Uploading different types of files to your Facebook fan page can be a little tricky at times. The Scribd app allows you to upload a large variety of document types including DOC, JPG, PDF, PPT and XLS files to your Facebook fan page so that you can share them with your fans.
  • RSS Feed App - You'll defiantly want this app on your page since it allows you to display any blog posts on your website directly on your Facebook fan page. In addition to allowing Facebook fans to read your blog posts, it will also help redirect traffic back to your website as well.
  • Twitter Feed App - Twitter is another social media network that you should be taking advantage of if you aren't already. If you have Twitter, then this app will allow you to display your Twitter feed onto your Facebook page, giving fans who don't follow you on Twitter a chance to keep up with all of your tweets.

If you have a company Facebook fan page, then you should be sure to download these 6 Facebook apps in order to increase the effectiveness of not just your Facebook presence, but your overall online presence as well.

© Zawya BusinessPulse 2014