Dubai: Carat KSA has been awarded the media Buying & Planning responsibilities for Rabea Tea in the region. The business will be handled out of Carat’s Jeddah office.
Moving forward, Carat will handle traditional and digital media planning and buying for one of the Kingdom’s leading FMCG brands.
Commenting on the appointment of Carat, Shaker Abbas Shaker, Senior Marketing Manager – Rabea Tea said, “We are pleased to have Carat as our new media partner in the region. The team has an excellent understanding of the market and has demonstrated strong expertise and innovative thinking. We are confident that Carat will contribute well to our growth journey by taking how we talk to and connect with our customers to the next level.”
Speaking about the win, Eyad Zarea, General Manager – Carat KSA said: “Rabea Tea is a celebrated household name in the region, and we are extremely delighted to be working with them. Rabea tea is a brand with a long-standing heritage but with innovation at the heart of what they do and we look forward to working together to leverage the full force of data, media and technology to deliver a step-change in their brand communication.”
For further information contact:
Sara Paye, Marketing & Communications Manager
E: sara.paye@dentsuaegis.com
T: +971 4 447 4996
About Carat
Carat’s mission is to Redefine Media. Carat creates better business outcomes for clients through its command of media convergence. Established in 1968 as the world’s first media agency, Carat is part of Dentsu Aegis Network, the global communications network Innovating the Way Brands Are Built. Consistently at the top of RECMA’s Global Qualitative Evaluation ranking, Carat serves clients in 150 countries via a network of more than 9,000 talented staff. For more information visit Carat.com or follow @CaratGlobal
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.www.dentsuaegisnetwork.com
About Rabea Tea
Rabea was trademarked in 1969 as a long-leaf tea grown and packed in Sri Lanka. It was originally shipped to and sold in Saudi Arabia in wooden caskets. Today, Rabea is a blend of teas from various growing regions around the world and is sold in supermarkets in containers specially designed to ensure freshness and continued purity of flavor.
Named one of the top 100 Saudi brands in 2013, Rabea rightly lays claim to the slogan “The Authentic House of Teas.” In Addition, “Extra Strong” Rabea Tea has also won the highly commended prize at Gulfood Awards 2014 in the Best New Beverage Product Category.
Over the years, its product line has expanded to meet the needs of the diverse taste profiles of the region. The brand’s distinct packaging is prominently displayed in supermarkets across the Kingdom.
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