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National Arab Motors – Kia Jordan has announced its partnership with local TV-Radio presenter and social activist, Laila Al-Sayyed, who will become the company’s new brand ambassador for one full year.
The partnership comes in line with Kia Jordan’s recent shift in positioning to revitalize its brand image and build a communication strategy that revolves around crating connection and engagement with its audience. Known for her work as a TV and radio presenter, as well as a social activist, Laila stands as a unique, engaging and refreshingly energetic ambassador and the ideal embodiment of brand’s new positioning.
Regarding the partnership, Mohamed Alayyan, Chief Executive Officer of National Arab Motors - Kia Jordan said, “We are looking forward to the beginning of what is sure to be a very fruitful and collaborative partnership with Laila Al-Sayyed as our brand ambassador. With this move, we are making a definitive point to break away from the old standard of corporate communication and embrace a fresher, less formal and spontaneous style that more easily connects with our audience.”
For her part, Laila Al-Sayyed noted, “I couldn’t be more thrilled to be partnering with Kia Jordan as brand ambassador. The themes that represent the Kia experience − adventure, luxury, practicality, and of course, technology − not only make it one of the most dynamic brands in the world, they also resonate with me on a personal level. That said, I am very excited to start collaborating with Kia Jordan and bringing in new, creative energy as a voice for the brand.”
It is worth noting that Kia revealed their new global vision and strategy earlier this year, which aims at creating sustainable transportation solutions for its customers, under the slogan “Movement that inspires.” Additionally, the leading Automotive Manufacturer has changed its name from Kia motors to Kia, in line with the expansion of new and emerging business areas which will introduce more innovative products and services to the world of transportation, and improve the daily lives of customers while giving them an inspiring experience based on their lifestyle and needs.
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About Kia Motors Corporation
Kia Motors (www.kia.com) is a maker of world-class quality vehicles for the young-at-heart. Founded in 1944, Kia today sells around 3 million vehicles a year in 190 countries, with more than 52,000 employees worldwide, annual revenues of over US$49 billion and manufacturing facilities in five countries. Kia is the major sponsor of the Australian Open, official automotive partner of FIFA, official partner of the UEFA Europa League, and main partner of League of Legends European Championship 2019. The company's brand slogan — "The Power to Surprise" — represents Kia’s global commitment to surprise the world with exciting, inspiring experiences that go beyond expectations.
Visit the Kia Motors Global Media Center for more information: www.kianewscenter.com
About National Arab Motors Company
Established in 1999, National Arab Motors Company operates under Alayyan Group – Automotive and is the exclusive distributor for Kia vehicles in Jordan, a maker of world-class quality vehicles for young-at-heart customers. National Arab Motors strives to provide an exceptional driving experience by offering a wide range of Kia vehicles along with award-winning After Sales services. National Arab Motors Company distributes passenger & commercial vehicles, spare parts and accessories, in addition to maintenance services.
© Press Release 2021
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