Dubai: Emirates NBD, a leading banking group in the region has introduced a Virtual Reality (VR) Academy that enables the bank to provide a more intuitive and engaging learning experience for its employees.
The mobile based initiative provides nugget-sized learning modules through interactive sessions that each take about five minutes to complete. The program is being rolled out initially to the bank’s Priority Banking and Business Banking relationship management teams, helping to further sharpen their knowledge and enable enhanced customer service delivery.
Commenting on the initiative, Hussam Al Hashmi, Head - Business Banking and Priority Banking said: “Studies show that the average human attention span with optimal grasping power is ten minutes, which reduces the effectiveness of long drawn, conventional classroom trainings”.
“The new Emirates NBD VR Academy offers a fresh approach to training with experiential learning that promotes understanding of a customer’s perspective on real-life scenarios in a virtual environment. We are confident this initiative will result in deeper learning among staff and better service for our customers,” he added.
VR is increasingly being adopted by organizations to support learning and development. VR embeds the users inside an experience instead of just viewing it on a screen, using high quality visualization that have a positive impact on the learning process and allowing replication of real life situations without the risks and consequences possible in everyday life.
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About Emirates NBD
Emirates NBD is a leading banking Group in the region. As at 31st March 2019, total assets were AED 525.8 Billion, (equivalent to approx. USD 143 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.
The bank currently has 234 branches and 1076 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.
The Group has operations in the UAE, the Kingdom of Saudi Arabia, Egypt, India, Singapore, the United Kingdom and representative offices in China, Indonesia and Turkey.
The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #TogetherLimitless platform. Emirates NBD Group is a Premier Partner and the Official Banking Partner for Expo 2020 Dubai. For more information, please visit:www.emiratesnbd.com
For further information on Emirates NBD, please contact:
Ibrahim Sowaidan
Senior Vice President
Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com
Tricia Kaul
asda’a bcw; Dubai, UAE
Tel: 971-4-4507600; Fax: 971-4-4358040
Email: Tricia.Kaul@bcw-global.com
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