DGDA unveils complete lifestyle offering for Diriyah Square

Situated 15 minutes north-west of Riyadh’s city centre

  
Image used for illustrative purpose. Elevated view of modern city center, Riyadh, Saudi Arabia

Image used for illustrative purpose. Elevated view of modern city center, Riyadh, Saudi Arabia

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Diriyah Gate Development Authority (DGDA) has officially unveiled its vision for Diriyah Square, the commercial heart of its SR190 billion ($50 billion) Diriyah giga-project on the edge of Saudi capital Riyadh, that boasts a complete lifestyle offering, from leisure and entertainment, ultra-luxurious hotels, and places to work and live.
 
Bringing together wonderful experiences for young and old, Diriyah Square is the gathering place of the Diriyah masterplan hosting 450+ of the world’s finest global retail brands, complemented by an additional 100 authentic local Saudi artisan souks.
The district will deliver a complete lifestyle offering, from leisure and entertainment, ultra-luxurious hotels, and places to work and live - all within an iconic destination steeped in heritage, culture, and promise.
 
Diriyah is the birthplace of the kingdom, centered around the Unesco World Heritage Site of At Turaif, and is the site of the first Saudi state.
According to DGDA, the Diriyah Square provides an uncompromisingly bold destination, breaking the status quo and setting it apart from the traditional retail competitors.
Looking beyond the vision of Diriyah Square, the authority will partner with leading international brands to ensure their expectations are exceeded.
Diriyah Square’s vision rests on three key values: Authenticity, Future and Place.
Authenticity
The Diriyah Square project will faithfully apply timeless Najdi-inspired architecture and design principles, which no other project of this scale has ever done before. This will ensure the project is immediately recognizable and provides a distinct proposition for the region while remaining true to the kingdom’s heritage and vision.
 
Future
 
Diriyah Square is a bold and ambitious project – creating an exciting future whilst being anchored by the past. Underpinned by state-of-the-art infrastructure, above and below ground, a thriving Najd village will deliver an urban, walkable city set to be a legacy for generations to come.
Place
Placemaking is central to the success at Diriyah Square, and the project is bringing together wonderful opportunities for all in a uniquely liveable place.
It presents everything from a predominantly open-air, authentic streetscape of inviting laneways, open-air courtyards, and souks, to the delivery of a thriving day and night-time economy. It will be home to a diverse range of extraordinary experiences where locals and travellers will make their very own life long memories.
Situated 15 minutes north-west of Riyadh’s city centre, the Diriyah Square district will be steeped in culture and heritage.
 
Construction on Diriyah Square began in 2019 and it is on schedule to be completed ahead of a 2024 opening.
 
According to DGDA, the long-term goals and expectations of the project aim to celebrate the local community, elevating the social, cultural, and historical context, connecting with the roots of the Saudi heritage, and creating solid foundations on which to build the best possible future for the community.
"Since its foundation in 2017, DGDA has been attracting the world’s most experienced real estate professionals to Saudi Arabia and Diriyah for the project. The development supports the Kingdom’s Vision 2030, a roadmap drawn up by His Royal Highness Crown Prince Mohammed bin Salman to create a vibrant society and thriving economy," said its Group CEO Jerry Inzerillo.
 
Diriyah Square has crafted a collection of the finest culture, hospitality, retail, leisure and entertainment assets, he noted.
The project is set to become one of the world’s greatest gathering places, all in the vibrant heart of authentic Diriyah, he added.
 
Jonathan Timms, President of Diriyah Development Company, a subsidiary of DGDA, said: "Diriyah Square is one of the most extraordinary projects being developed in the world today, and we are thrilled to cultivate such a compelling opportunity for retailers, brands and operators to call Diriyah Square home."
"We are going the extra mile to ensure we provide the best location for ambitious brands, collaborating to create exceptional customer experiences. This one of a kind project will present over 400 of the finest retail brands from across the Kingdom and around the world in an authentic and intimate environment of streets and squares, whilst we protect and celebrate the distinctive character of Diriyah," he added.

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