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Event sees over EGP 300m sales, with companies donating 5% of sales revenue to ‘Decent Life’ initiative
Moataz Askar: The Address to take part in international forums to support Egypt’s property export plan
Ahmed Waked: Success of ‘World Real Estate Day’ exhibition encourages marketing activities in Delta and Upper Egypt
Ismail El-Sherbiny: Special offers provided to army and policeofficers, doctors, and Olympic medallists in recognition of their efforts
Mohamed Salah: Improvement of investment climate underPresident Al-Sisi supports start-ups market
The “World Real Estate Day” exhibition, organized by the Egyptian real estate consultancy firm The Address Consultancy, on Friday, under the slogan “Invest Assured”, witnessed an unparalleled success.
The exhibition attendees applauded the high-level organizationof the event as well as the real estate offer provided by several companies during the day.
During the event, total of 25 major real estate developers presented their latest projects in the New Administrative Capital, the Fifth Settlement, and the North Coast, accompanied by exclusive offers and discounts provided for the first time in the Egyptian market.
The Address revealed that the real estate developers participating in the World Real Estate Day achieved sales estimated at about EGP 300m during the exhibition, exceedingtheir targets.
The exhibition’s organizing company and participants decided to donate 5% of the event’s sales revenue to the presidential initiative “Decent Life”, in support of the state’s efforts to develop Egypt’s countryside.
Since its establishment five years ago, The Address has succeeded in leading the list of the most important companies organizing real estate exhibitions in Egypt, after it was able to gain the confidence of all real estate developers who are keen to participate in such exhibitions.
The World Real Estate Day is an exceptional event in the Egyptian real estate market, as the organizing company was able to gather all companies that were committed to the directives of President Abdel Fattah Al-Sisi to implement 30% of any real estate project before marketing it.
A large number of the customers who attended the exhibition expressed their great admiration of the exclusive offers that were presented, stressing that the most important feature of the World Real Estate Day was the diversity of its offered real estate projects and being not limited to New Cairo. The exhibiting companies also praised the event’s high-level organization.
Moataz Askar, Chairperson of The Address Consultancy, expressed his happiness with the success of the exhibition, stressing that this success is a new step towards achieving the company’s future vision and establishing its name in the real estate forums field in the Gulf and Middle East.
Askar stressed that The Address succeeded in only five years to be the largest local entity capable of organizing real estate exhibitions, and was able to end decades-long monopoly of foreign companies in this field.
He said that the company plans to expand in markets outside Egypt to support the state’s plans to increase real estate export, revealing that it has been already looking into opportunities to organize a number of external exhibitions, especially in the Gulf region. The company aims to promote new real estate projects, especially in the two cities of New Alamein and Ain Sokhna, which are witnessing an urban boom, in addition to the New Administrative Capital projects.
Askar explained that The Address plans to launch an investment arm in the field of real estate development, to provide creative ideas in the comprehensive urban development within Egypt’s 2030 Vision.
Ahmed Waked, CEO of The Address, indicated that the success of the World Real Estate Day will pave the way for organizing other marketing activities in a number of governorates and new smart cities in the Delta and Upper Egypt.
Waked added that such exhibitions provide promising opportunities and options for those wishing to buy new real estate for the purpose of housing or investment.
Ismail El-Sherbiny, head of the commercial sector at The Address, said companies normally present exclusive and unprecedented offers at exhibitions, as was the case in the “World Real Estate Day”. The exhibition witnessed the launch of housing units in diverse projects at prices starting from EGP 1.5m and with flexible and diversified payment plans up to 15 years to suit different segments of customers.
He pointed out that real estate developers were keen to offer additional discounts to doctors in appreciation of their great efforts and sacrifices in maintaining the safety of citizens during the novel coronavirus pandemic. More offered were provided to army and police officers, and Egyptian Olympic medallists.
Mohamed Salah, Head of the operations sector at The Address, attributed the company’s success since its launch in 2016 to its reliance on innovation and creativity. The company boasts a skilful working team who provides creative and non-traditional solutions to the Egyptian real estate market.
He stressed that there has been a tangible improvement in the investment climate in Egypt, since President Abdel Fattah Al-Sisi took office in 2014, which has helped many start-ups grow and succeed.
The companies that participated in the exhibition were: Palm Hills, Better Home, Orientals Development, Saudi Egyptian Company, Misr Italia Properties, Radix Real Estate Development, Castle Development, Nile Real Estate, Edge Holding, Memaar Al Ashraf, MBG Development Company, Al Bostani Real Estate Development, Al Burouj Egypt Real Estate Development, Akam Development, Menassat Developments, Infinity Egypt Company, Taj Misr Developments, Dolmen Developments, SNC Development, Margins Developments, Infinity Investment, Royal One Development, VAI Developments, ADC Real Estate Group , and JG Holdings.
© Press Release 2021
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