SALE International, the leading telecom and ICT distribution company in Oman and Oman Investment & Finance Co. SAOG (Khedmah) has signed a (Shop-In-Shop) retail agreement to provide Khedmah customers with a wide range of flagship products including but not limited to mobile accessories and smart home solutions.

The products will be available initially at 5 of Khedmah branches in Muscat governance (MBD, Zakher Mall, Al Amrat, Al Ghoubrah & Seeb). Other locations will follow to cover the rest of the Sultanate.

By way of this agreement – Khedmah customers will be able to shop within Khedmah locations a range of best-selling, cost-effective and high-functional flagship mobile accessories and mobile phones.

Announcing the commencement of this business relation, Mr. Saud Ahmed Al Siyabi, Chief Operating Officer of Oman Investment & Finance Co. SAOG (Khedmah) said “This initiative on the part of Khedmah is in line with its strategic business plan and expansion into all types of businesses catering to the various segments of customers and to make different types of services available for customers under one roof and this business relation will expand the portfolio of services offered by ‎Khedmah.

Khedmah is the pioneer and a leading organization in billing and collection of utilities, providing a centralized collection point for customers for payment of all their Electricity, water and telecom utilities and Investments in the banking, finance and electricity contracting sectors.

SALE Commercial GM Mr. Talal Mu’ti said, “Several customers are already using Khedmah to pay for essential services and household utilities and they can now also buy their mobile accessories and Smart home solutions at the same place and at the same time. We always aim to bring the latest devices and accessories to our customers; and with Khedmah, we have found a partner that puts the latest technology at their fingertips and understands the importance of quality.”

He elaborated:

It is worth mentioning that SALE International has been operating in the Sultanate since 2011 in partnership with Omantel, Renna Mobile, Friendi Mobile, TP-Link, iLuv, CAT devices and Fero. SALE is also an authorized reseller for Apple in Oman, and in addition to being the distributor of smart phones and accessories, the company is considered to be the preferred partner in the field of ICT, as it has been able to cover a wide range of consumers and agents with various services.

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