axiom telecom Selects ShopperTrak to Measure Retail Analytics Across Middle East

DUBAI, UNITED ARAB EMIRATES- May 10 2015 ShopperTrak, the leading global provider of consumer behaviour insights and location-based analytics, today announced that it has been selected by axiom telecom to analyse consumer behaviour across 112 retail locations in the United Arab Emirates and Saudi Arabia. This insight will be used to take axiom retail's operational efficiency to the next level and

Press Release

May 10, 2015

Region's Largest Retailer of Mobile Devices will Leverage ShopperTrak to Further Enhance its Operational Efficiency and Customer Service

DUBAI, UNITED ARAB EMIRATES- May 10 2015

ShopperTrak, the leading global provider of consumer behaviour insights and location-based analytics, today announced that it has been selected by axiom telecom to analyse consumer behaviour across 112 retail locations in the United Arab Emirates and Saudi Arabia. This insight will be used to take axiom retail's operational efficiency to the next level and deliver an enhanced shopping experience to axiom customers.

"We are an extremely data-driven organisation that relies on fact-based information for both operational and consumer insight, so finding a partner that could deliver the best possible level of in-store analytics was crucial", said Fahad Al Bannai, Senior Vice President, axiom telecom. "ShopperTrak offers a truly international proposition, but also has a strong local presence in the Middle East. The company has a proven track record of delivering consistent and highly accurate data, which will help us to make better operational and strategic decisions on the way we run our retail operations and serve our customers."

axiom telecom is the largest retailer and distributor of mobile devices, accessories and telecom services in the Middle East, selling some of the world's most recognisable brands.

ShopperTrak analytics will enable axiom to accurately monitor store traffic, draw rates and conversion rates. These results will inform in-store operations, including labour scheduling and promotions, and allow the retailer to further enhance the in-store shopping experience.

"axiom is a high profile and hugely respected brand and we're delighted to be working with the team on this roll-out across the Middle East", added Bill McCarthy, CEO of EMEA at ShopperTrak.

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