Fitbit launches Versa 2 and Fitbit Premium in the UAE

Dubai, United Arab Emirates – Fitbit (NYSE: FIT) today announced the launch of Fitbit Versa 2™ in the United Arab Emirates (UAE). It is the next generation of its best-selling smartwatch, Fitbit Versa. Versa 2 delivers a new precision-crafted swimproof design, includes innovative sleep features like Sleep Score and Smart Wake, and is packed with even more advanced health, fitness and smart features to elevate every moment. For next-level convenience, Versa 2 debuts an on-device microphone, which enables voice to text, along with a Spotify app that allows users to control their music and podcasts, and Fitbit Pay.Coupled with even faster performance, thousands of apps and clock faces and a brighter, crisper display with an optional always-on mode Versa 2 is your 24/7 health and wellness companion – now with 5+ days battery life,at the same approachable price as Versa.

“At Fitbit, we believe that health belongs to everyone and that people should not be priced out of having access to devices and features that can help them improve their health. That’s why we’ve designed Versa 2 to be a premium, full-featured and easy-to-use smartwatch at an accessible price point,” said James Park, co-founder and CEO of Fitbit. “Building on the success of our original best-selling Versa smartwatch, we believe the added value and innovation in Versa 2, with new features like, a Spotify app and advanced in-app and on-device sleep features, will bring more users into the smartwatch category, allowing them to unlock the benefits of better health.”

Better sleep for better, more active days

Sleep is critical to maintaining overall health and wellness, and when surveyed by Fitbit nearly two-thirds (64%) of participants list sleep as a very important health and fitness priority, but one-third of American adults do not get enough sleep on a regular basis. Fitbit pioneered wearable sleep tracking more than 10 years ago, making information previously only available from a medical professional, widely accessible on the wrist. As a leader in tracked sleep, we have applied learnings from more than 10.5 billion nights of sleep tracked to innovate in this critical area of health, and the latest sleep features will not only help you better understand your sleep, but provide the features to help you improve it:

• Sleep Score: Receive a nightly score within the Fitbit® app for better insight into your sleep quality. Your score is based on heart rate (sleeping and resting), restlessness, time awake and Sleep Stages.
• Smart wake: Coming soon to all Fitbit smartwatches, smart wake uses machine learning to wake you during an optimal time of your sleep cycle, while in light or REM sleep, based on a pre-selected 30-minute interval, so you wake up feeling more refreshed.
• Sleep Mode: Simultaneously disable your screen display and silence notifications for a night free of disturbances. Sleep Mode can also be used anytime you don’t want to be interrupted, like during a workout or in a meeting.
• Estimated Oxygen Variation Graph: Coming soon, this graph will provide users with an estimate of the variability of oxygen levels in their bloodstream. The data is derived from a combination of the red and infrared sensors on the back of your device. Being aware of short-term variations in the oxygen levels in your bloodstream may indicate variations in your breathing during sleep.

In addition to helping millions around the world better understand and improve their sleep, Fitbit continues to deliver the advanced health and fitness features that our users know and love. On Versa 2, these include: automatic activity tracking, PurePulse^® 24/7 heart rate tracking, 15+ goal-based exercise modes, connected GPS and water resistant up to 50 meters.

Added convenience and smart features to amplify your day

Versa 2 comes with even more features to add convenience and ease to your day, like Fitbit Pay, so you can make easy and secure wallet and phone-free payments.

Fitbit is also bringing the Spotify app experience to Versa 2, allowing Spotify Premium subscribers^[1] to control music and podcasts so you can find all-day motivation directly from your wrist. The Spotify app lets you control playback on-the-go, change playlists, like songs, and easily switch music output without skipping a beat. The ability to control Spotify adds even more music functionality to Fitbit for you to listen to your music for motivation. Additionally, Versa 2 has the ability to store and play 300+ songs from your personal music library and add Deezer playlists.

To help simplify your life, Versa 2 offers all the essential smart features like smartphone notifications so you can view app, call, calendar and text notifications right from your wrist. If you have an Android phone, you can also use the new on-device microphone to reply to texts and notifications from the wrist.  Plus, you can also choose from nearly 3,000 apps and clock faces to personalize the stats you see and access the apps you need so everything is in one place.

Faster performance, elevated design

Now packed with more advanced features, Versa 2 is also powered by a faster processor compared to Versa for better performance and seamless navigation. Plus, a larger AMOLED display delivers a superior experience with boosted viewability and crisper color, and enables an optional always-on display mode, which boasts a 2+ days battery life so you can easily check the time and see your stats during a workout without lifting your wrist or pressing a button.

Versa 2 is Fitbit’s most premium, modern smartwatch design yet. It is precision-crafted with subtle material, finish and form updates, giving the smartwatch an elevated, yet universal appeal. The watch is durable and water resistant up to 50 meters, yet lightweight and comfortable enough to wear all day and night with rounded edges and a curved case. An anodized aluminum finish in a natural color palette gives a sophisticated, modern aesthetic to compliment any style or look and with the simplified one-button design, Versa 2 has a sleek silhouette reminiscent of a classic timepiece.

Applying design to style, Versa 2 Special Edition features a premium jacquard woven band in navy and pink with a copper rose aluminum case or smoke with a mist grey case, plus a contemporary color-matched classic silicone band in navy and olive, respectively, for two chic styles in one.

Accessories designed for every occasion

To complement its enhanced design, Versa 2 offers a wide variety of new accessories for work, play and working out, all of which are compatible across the entire Versa family. Featuring new colors, materials, and styles, the lineup offers an array of options for any lifestyle or activity:

• Classic bands: Stain-resistant, comfortable, soft and waterproof, classic silicone bands are available in new colors, including black, petal, stone, midnight blue and olive.
• Sport-inspired: Designed for all types of workouts or a sportier look, the Versa family’s first sport bands are perforated for added breathability, available in navy, black, glacier, frost white and coral, in the same stain-resistant, comfortable silicone as the classic bands.
• Fashionable leather and suede: Premium Horween leather perforated bands in charcoal and moss suede, add an elegance to any look, whether at the office or a night out.

Pricing and availability

The Versa 2 is now available to order exclusively through Amazon UAE. It will also be available starting 24th September at Virgin Megastore, Amazon UAE, Noon and Namshi for AED 899 in black with a carbon case, petal with a copper rose aluminum case, and stone with a mist grey case; accessories range from AED 149 – AED 199. Two exclusive editions -- emerald and plum, both with a copper rose case -- are also available exclusively on Amazon UAE. Versa 2 Special Edition is available for AED 999 in navy and pink with a copper rose aluminum case and smoke with a mist grey case.

Today, Fitbit also announced Fitbit Premium, a paid subscription service in the Fitbit app that takes your unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help you achieve your health and fitness goals. Premium leverages insights from 10+ years of Fitbit data as well as academic and medical expertise to help you move more, sleep better and eat well with customized programs, advanced sleep features, personal insights, hundreds of workouts, new challenges, health reports and more – all in one place and made just for you. Premium is available in English in 17 countries including UAE via the Fitbit app at AED 40 a month or AED 330 AED a year. The Fitbit Premium will be expanded to additional languages in 2020, including Dutch, French, German, Italian, Japanese, Korean and Spanish.

“At Fitbit, we’re focused on making health accessible and more achievable. With Fitbit Premium, we’re excited to deliver our most personalized experience yet. It will evolve with you and get smarter over time, delivering the support and guidance you need to help you achieve your health goals,” said James Park, co-founder and CEO of Fitbit. “The launch of Premium also marks an important milestone as we expand our business beyond devices and deliver new and innovative ways to engage our more than 27 million active users, while also attracting new users to the Fitbit platform.”

All Fitbit users are eligible for a one week free trial, and Fitbit Versa™2 Special Edition owners are eligible for 90-day free trial.

See all news and download images at www.fitbit.com/press.

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. Fitbit designs products and experiences that track and provide motivation for everyday health and fitness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Inspire HR™, Fitbit Inspire™ and Fitbit Ace 2™ activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ family of smartwatches, Fitbit Flyer™ wireless headphones, and Fitbit Aria family of smart scales. Fitbit products are carried in approximately 39,000 retail stores and in 100+ countries around the globe. Powered by one of the world’s largest databases of activity, exercise and sleep data and Fitbit’s leading health and fitness social network, the Fitbit platform delivers personalized experiences, insights and guidance through leading software and interactive tools, including the Fitbit and Fitbit Coach apps, and Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit Premium, uses your unique data to deliver actionable guidance and coaching in the Fitbit app to help you reach your health and fitness goals. Fitbit Health Solutions develops health and wellness solutions designed to help increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health systems.

Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries. Additional Fitbit trademarks can be found www.fitbit.com/legal/trademark-list. Third-party trademarks are the property of their respective owners.

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Forward-Looking Statements

This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things, statements regarding the future availability of Fitbit Versa 2, Fitbit Premium and Fitbit Aria Air; the future availability of any accessories and product features or services described in this release; future potential of the product features or services described in this release; our ability to attract more users to the smartwatch category;  and our ability to help users manage or improve their health and wellness. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors, including the effects of the highly competitive market in which we operate, including competition from much larger technology companies; any inability to successfully develop and introduce new products, features, and services or enhance existing products and services; product liability issues, security breaches or other defects; and other factors discussed under the heading “Risk Factors” in our most recent report on Form 10-Q filed with the Securities and Exchange Commission. All forward-looking statements contained herein are based on information available to us as of the date hereof and we do not assume any obligation to update these statements as a result of new information or future events.

© Press Release 2019