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Dubai, United Arab Emirates: Leading international business communications consultancy, Instinctif Partners, has been reappointed by Middle East asset manager Emirates NBD Asset Management, the wholly-owned subsidiary of Emirates NBD Bank. The consultancy has also been reappointed by ENBD REIT, the Nasdaq Dubai-listed Shari’a compliant real estate investment trust managed by Emirates NBD Asset Management.
For Emirates NBD Asset Management, Instinctif Partners will continue to provide a range of communications services, including content creation; proactive and reactive press office and media management; sourcing, negotiating and supporting relevant events and industry platforms; and driving strategic PR collaborations such as industry workshops and white papers. For ENBD REIT, Instinctif Partners will continue to lead on all aspects of the business’ financial and corporate communications, as well as providing direct support to its Investor Relations function.
Salman Bajwa, Senior Executive Officer at Emirates NBD Asset Management, commented:
“Our relationship with Instinctif Partners has grown from strength to strength, with the team’s understanding of our business and our audiences of considerable value as we have built our communications narrative. Together, we have worked on a series of innovative and strategic projects, that have been positively received by a wide range of stakeholders, and we look forward to working on similar such projects in the future. Our own portfolio management team are recognised in the market for their expertise and track record – in much the same way that Instinctif Partners are recognised for theirs – and we believe this to be among the most important drivers for the success of our work together.”
Emirates NBD Asset Management offers regional and international investors a range of Shari’a-compliant and conventional funds, covering Equities, Fixed Income, Global Multi-Asset, and Real Estate (through ENBD REIT). The portfolio range is structured to cater for diverse risk appetites, and as at 31st March 2018, total Assets under Management (AuM) stood at USD 4.3 billion.
Anthony Taylor, Head of Real Estate at Emirates NBD Asset Management, commented:
“We have a well-established and successful relationship with Instinctif Partners, that has seen them support us since inception, throughout the course of our IPO in 2017, and now as a publicly traded company. The Instinctif team have proved themselves to be dynamic, versatile and professional in supporting our Investor Relations function and leading on our corporate and financial communications strategy. Their experience and dedication has enabled ENBD REIT to adhere to international standards of best practice in its communication with the market, and has thereby seen us establish a positive profile among our stakeholders.”
ENBD REIT is a leading Shari’a compliant real estate investment trust, traded on Nasdaq Dubai under ticker symbol ‘ENBDREIT’, and holding properties across Dubai’s office, residential and alternative asset classes. As at 31st March 2018, the REIT’s Net Asset Value (NAV) was USD 300 million or USD 1.18 per share, with a total property portfolio value of USD 463 million, and a blended occupancy of 89% across its holdings.
Samantha Bartel, Managing Partner of Instinctif Partners Middle East, concluded:
“Emirates NBD Asset Management and ENBD REIT are two of Instinctif Partners Middle East’s most valued clients, and the success of our work with them is a clear reflection of where our greatest strengths lie. Both businesses have strong and positive reputations in their sectors, and both are perfectly suited to our own areas of expertise – particularly in financial services and capital markets. With ENBD REIT, we are very proud to have supported the team from inception, helping them to navigate the unique communications challenges of an IPO, and to maintain momentum during post-listing life. With Emirates NBD Asset Management, our focused and measured communications strategy has delivered results that have tangibly boosted the profile and reputation of the business and its leadership.”
Instinctif Partners Middle East recently announced that it won a total of 11 new clients in 2017, a successful year that saw 58% growth in revenue over 12 months. The regional business – which has three established practices covering ‘Financial Services & Capital Markets’, ‘Corporate Affairs & Pubic Policy’ and ‘Content & Creative’ – values long-term relationships and enjoys a high client retention rate.
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About Instinctif Partners
Instinctif Partners Middle East is a leading international communications consultancy with areas of expertise in capital markets, content & creative, engagement and insight & research. Headquartered in the UK, Instinctif Partners currently employs 450 people in 20 offices across ten countries in Europe, the Middle East, Africa, Asia and North America. Based in Dubai, UAE, our team partners with clients across the MENA region, helping them meet the challenges of their business by developing strategies, delivering brand value and communicating their story to key audiences.
We work with clients across sectors, combining insights, expert storytelling and creative delivery to help them engage with stakeholders and develop trusted relationships. One of the fastest growing consultancies in the UK, Instinctif Partners has been awarded Large Consultancy of the Year by PRCA, Best PR Consultancy at the Corporate & Financial Awards, Regional Independent Consultancy of the Year (EMEA) at the ICCO Awards, and City Agency of the Year for the second consecutive year at the PRCA City and Financial Awards 2017. Instinctif Partners Middle East won the PRCA MENA Best PR Campaign in Crisis for 2017.
About Emirates NBD Asset Management
Emirates NBD Asset Management Limited (Emirates NBD Asset Management), established in the Dubai International Financial Centre and regulated by the Dubai Financial Services Authority as a Category II Firm, is the wholly owned asset management business of Emirates NBD Bank, one of the largest banks by assets in the MENA region. Emirates NBD Asset Management provides a wide range of investment solutions, from in-house managed public funds to tailor-made discretionary solutions. It manages funds across a variety of asset classes, including MENA equity and global fixed income, global risk profiled solutions, UAE real estate, and a wide range of Shari'a compliant instruments, structured to cater for diverse risk appetites.
Each of the Emirates NBD Asset Management managed funds are currently domiciled in either Jersey (regulated by the Jersey Financial Services Commission) or Luxembourg (regulated by the Luxembourg Commission de Surveillance du Secteur Financier). As at 31st March 2018, Emirates NBD Asset Management had assets under management of approximately USD 4.3 billion.
About ENBD REIT
ENBD REIT (CEIC) Limited (“ENBD REIT”) is a Shari’a compliant real estate investment trust managed by Emirates NBD Asset Management Limited (the “Fund Manager”), listed on Nasdaq Dubai under ticker ENBDREIT. ENBD REIT is a closed-ended investment company that was incorporated by the Fund Manager to invest in a diversified portfolio of Shari’a-compliant real estate assets in the UAE. ENBD REIT has an unlimited duration and was established in the DIFC by the Fund Manager on 18 July 2016 under the Companies Law with the name “Emirates Real Estate Fund Limited” and with registration number 2209. The Fund subsequently changed its name to “ENBD REIT (CEIC) Limited”. ENBD REIT is categorised under DFSA law and regulations as a Public Fund, a Domestic Fund, an Islamic Fund, a Property Fund and a Real Estate Investment Trust (REIT). ENBD REIT has been established with the main investment objective of generating income returns and capital appreciation from real estate assets. ENBD REIT plans to achieve its objectives through the following strategies: (i) prudent acquisitions with a focus on achieving diversification; and (ii) active asset management and enhancement. For more information, visit: www.enbdreit.com
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