Dubai, UAE: GEMS Education and Emirates NBD have announced an exclusive offering that will make it easier for parents to pay their school tuition fees. By becoming a redemption partner with Emirates NBD, GEMS Education has given parents the option of converting their Plus Points (Emirates NBD’s card loyalty programme), into cash for their school fees.

Introduced as a part of the GEMS Rewards Programme, parents can log onto Emirates NBD’s online or mobile banking platform, select ‘GEMS Education’ under the ‘Learning Institutes’ tab and redeem their points in multiples of 100, 300 or 500. They will then receive a voucher, which will be accepted as payment towards their child’s tuition fees at their GEMS Education school in the UAE.

Dino Varkey, Chief Executive Officer, GEMS Education said, “This partnership with Emirates NBD allows us to give our parents another way to pay fees – it gives them another currency. When we launched the GEMS Rewards programme, we wanted to explore multiple ways to help our families with the payment of their school fees, and this partnership provides that opportunity.”

Suvo Sarkar, Senior EVP – Head of Retail Banking & Wealth Management, Emirates NBD said, “Education is a key expenditure category for parents and as the market leader in payments/the cards category, we continue to define new and convenient ways for customers to utilise their rewards. I am certain our partnership with the region’s largest educational group will immensely benefit our customers, reinforcing our ongoing commitment to add value to our customers’ lives.”

This unique offering is available to all GEMS families who are Emirates NBD customers. Emirates NBD Plus Points vouchers can be redeemed at all GEMS Education schools in the UAE.

The GEMS Rewards programme is GEMS Education’s way of giving back to parents and thanking them for their loyalty to the GEMS community of schools. The GEMS Rewards app, launched in October 2017, was the first product shared with parents under this programme. The partnership with Emirates NBD is the newest initiative through GEMS Rewards and GEMS Education plans to launch more such initiatives in the coming months.

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About GEMS Education:

GEMS Education is a pioneering education company. Through our schools, consulting practice and our charitable foundation we are advancing education for all. Every day in our schools around the world, we prepare thousands of children of all ages for real world success. We are a catalyst and delivery partner. We work with governments, donor agencies and private clients to improve education systems, and provide vital training for young people in an increasingly competitive world. Through the Varkey Foundation we campaign for, and support initiatives that change lives through education.

About Emirates NBD:

Emirates NBD is a leading banking Group in the region. As at 31st December 2017, total assets were AED 470.4 Billion, (equivalent to approx. USD 128 Billion). The Group has a significant retail banking franchise in the UAE and is a key participant in the global digital banking industry, with over 90 per cent of all financial transactions and requests conducted outside of its branches. The bank was declared the Most Innovative Financial Services Organization of the Year at the 2017 BAI Global Innovation Awards.

The bank currently has 230 branches and 1040 ATMs and SDMs in the UAE and overseas and a large social media following, being the only bank in the Middle East ranked among the top 20 in the ‘Power 100 Social Media Rankings’, compiled by The Financial Brand. It is a major player in the UAE corporate and retail banking arena and has strong Islamic Banking, Global Markets & Treasury, Investment Banking, Private Banking, Asset Management and Brokerage operations.

The Group has operations in the UAE, Egypt, the Kingdom of Saudi Arabia, India, Singapore, the United Kingdom and representative offices in China and Indonesia.

The Group is an active participant and supporter of the UAE’s main development and community initiatives, in close alignment with the UAE government’s strategies, including financial literacy and advocacy for inclusion of People with Disabilities under its #Together Limitless platform. Emirates NBD Group is an official Premier Partner of EXPO 2020 Dubai. For more information, please visit: www.emiratesnbd.com

For further information on Emirates NBD, please contact:

Ibrahim Sowaidan
Senior Vice President

Head - Group Corporate Affairs
Emirates NBD
Telephone: +971 4 609 4113 / +971 50 6538937
e-mail: ibrahims@emiratesnbd.com

Tricia Kaul | Shaleen Sukthankar
ASDA’A Burson-Marsteller; Dubai, UAE

Tel: 971-4-4507600; Fax: 971-4-4358040
Email: tricia.kaul@bm.com | shaleen.sukthankar@bm.com

For more information on GEMS Education, please contact:

Yasser Alvi | Deepti Naidu

ASDA'A Burson-Marsteller

Tel: (+971) 52 52 6286786 | (+971) 50 8470239

Email: yasser.alvi@bm.com | deepti.naidu@bm.com  

© Press Release 2018