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Two of Dubai's largest homegrown companies to leverage The Speciality Food Festival, SEAFEX and Sweets & Snacks Middle East as preferred 'sourcing' and 'procurement' platforms
Dubai World Trade Centre (DWTC), the region's leading venue operator and exhibitions and events organiser, has signed strategic alliances with Emirates Flight Catering (EKFC) and Jumeirah Group that will see two of Dubai's largest homegrown companies leverage this October's Speciality Food Festival, SEAFEX and Sweets & Snacks Middle East as key sourcing and procurement platforms.
The landmark partnership will further boost the international profile and pulling power of DWTC's trio of sector-specific, finished food showcases ahead of their largest editions to date from 27-29 October 2015. More than 15,000 local, regional and international visitors are expected to attend the three co-located events.
"With more than 600 exhibiting companies from over 60 countries participating in this year's sectorised trade shows, our trio of niche food events offers the premier platform for regional buyers, retailers and distributors to source thousands of new-to-market products from every corner of the world," said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC.
Khalid Al Fahim, Show Director of DWTC's trio of October food events, added: "Aligning with prestigious partners such as Emirates Flight Catering and Jumeirah Group is further evidence of our commitment to facilitate on-event transactions. We provide tailored trade platforms for international food producers to champion their world-class products to an audience of influential buyers with the power to spend at the shows. This is a great innovation story of mutual collaboration between leading Dubai entities."
Ninety per cent owned by Emirates Airline and based at Dubai International Airport (DXB), EKFC employs over 10,000 staff and provides catering and ancillary services to more than 150 airline clients operating at the world's busiest airport in terms of passenger traffic.
In 2014, EKFC provided 58 million meals - a 10 per cent increase on the 53 million meals provided in 2013 - equating to a daily average catering uplift of 159,000 meals to 450 flights. As its primary production hub, the vast majority of EKFC's meals are produced at source at the company's technologically advanced and fully automated DXB catering facility - the world's largest-of-its-kind in terms of volume throughput.
"This strategic partnership agreement between Emirates Flight Catering and Dubai World Trade Centre allows us to access a trio of key local industry events for sourcing and procuring a variety of specialist food products," said Kieran Dowd, VP - Procurement, EKFC. "We look forward to seeing the world's finest food products at this year's hotly-anticipated shows, and welcome prospective vendors to meet our buyers and chefs and register their interest to work with EKFC at our stand located at CC2-20."
As one of the world's leading global luxury hotel companies, Jumeirah Group, a member of Dubai Holding, operates a world-class portfolio of 23 hotels and resorts in 10 countries. The Group will leverage the trio of niche food events as key sourcing platforms for specialist food products for use across its UAE-based properties.
"This strategic agreement with Dubai World Trade Centre demonstrates Jumeirah Group's support of the Middle East and North Africa's largest sectorised food and beverage trade events," said Mohammed Kapital, Vice President Supply Chain and Logistics, Jumeirah Group. "Having received industry awards for our cutting-edge procurement and business strategies, Jumeirah Group is honoured to support these key trade events and principal procurement platforms for sourcing specialist food products for use across the Group's extensive UAE network of hotels and restaurants."
Open 10am-6pm from 27- 28 October and from 10am-5pm on 29 October 2015, The Speciality Food Festival, Sweets and Snacks Middle East - which is co-organised with Koelnmesse GmbH - and SEAFEX are for trade and business professionals only. The general public and persons under the age of 21 will not be permitted entry. Registration is available at the show upon proof of trade status.
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Notes to Editors:
DWTC's annual trio of niche food shows The Speciality Food Festival, Sweets & Snacks Middle East and SEAFEX cater to three distinct B2B trade platforms. The shows run from 27 - 29 October 2015 at DWTC.
· The Speciality Food Festival caters for producers, suppliers, importers & exporters of gourmet, halal and organic products eager to showcase lines to a target audience of buyers, gourmet chefs, distributors, delicatessens and retail outlets. www.speciality.ae
· SEAFEX Middle East is the region's biggest trade fair and sourcing platform for the international seafood industry. www.seafexme.com
· Sweets & Snacks Middle East is a dedicated platform for the international sweets, confectionery and snack industries across the MENA region, presented by Dubai World Trade Centre (DWTC) and Koelnmesse GmbH. www.sweetsmiddleeast.com
About Dubai World Trade Centre (DWTC)
www.dwtc.com
DWTC brings more than 35 years' experience delivering world-class events in the Middle East and provides local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises more than 20 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region. Our commitment to on-going innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector.
About Jumeirah Group:
Jumeirah Group, the global luxury hotel company and a member of Dubai Holding, operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah Hotels & Resorts manages properties in Dubai and Abu Dhabi, UAE, and Kuwait in the Middle East; Baku, Bodrum, Frankfurt, Istanbul, London, Mallorca (Spain) and Rome in Europe; the Maldives and Shanghai in Asia. Jumeirah Group also runs the luxury serviced residences brand Jumeirah LivingTM with properties in London and Dubai; the new contemporary lifestyle hotel brand VenuTM; the wellness brand TaliseTM; Jumeirah Restaurant Group DubaiTM; Wild Wadi WaterparkTM; The Emirates Academy of Hospitality ManagementTM; and Jumeirah SiriusTM, its global loyalty programme. Future openings include luxury and lifestyle hotels in China, India, Indonesia, Jordan, Malaysia, Mauritius, Oman, Russia and the UAE. www.jumeirah.com
About Emirates Flight Catering (EKFC)
The Emirates Airline catering facility (EKFC) in Dubai is the most modern and largest of its kind in the world, with a design capacity of 115,000 meal trays a day, it is now capable of producing a 175,000 meal throughput.
The facility was developed on the basis of optimal functional driven concepts. EKFC has adopted the very latest concepts in processing, cold chain, food safety, environment, and energy saving.
The building incorporates the very latest in food production and automated equipment handling systems including, electric monorail cart transport system, bin conveyor and in-line buffer system, automated food chilling system and a vacuum waste handling system amongst others.
· EKFC produces an average of 163,000 airline meals a day to Emirates and over 125 other airlines operating through Dubai International.
· Over 500 Chefs freshly prepare 1,524 different menus covering all routes (four cycles a year).
· Local Cuisines form a part of all menus.
· Because of the diverse nationalities working with EKFC (57) there is no difficulty to provide a very wide selection of meal choices.
· On Friday, 1st August 2014, EKFC1 produced a record number of meals for Emirates flights departing from Dubai - a remarkable 159,735 meals in one single day
For more information, please contact:
Rose Manaog
MCS/Action
T: +971 4 3693496
M: rose.m@actionprgroup.com
© Press Release 2015
