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Al Habtoor Motors, the Exclusive Distributor within the GCC for Sumo Firenza, a premium value tyre brand from Singapore, recently appointed Mohammed Omer Kabli Trading Establishment (MOK) as the first dealer of Sumo Firenza Tyres in the Kingdom of Saudi Arabia.
The official signing took place during Automechanika Dubai, 2015 and was attended by Mohammed O. Kabli, CEO of MOK Trading Est, Karl Hamer, Managing Director of AHM, Jagdish Parulekar, CFO of AHM, Roma Andrews, Executive Director of AHM, Neil Coolledge, General Manager of Tires & Batteries AHM, John Jayachandran, Manager of Tires & Batteries AHM and Larry Lee Vice, President International Distribution & Robin Wong, Regional Distribution Manager from Sumo Firenza.
"We are proud to be launching Sumo Firenza for the first time in KSA. As the official dealer of the premium value tyre brand, we will be working carefully to establish the brand renowned for quality and reliability. It surely offers customers absolute value.", said Mohammed O. Kabli, CEO of MOK Trading Est.
As a premium value tyre brand, Sumo Firenza Tyres is dedicated to evolving into a global brand with quality, dependability and evolution as its corner stone philosophy. During the past decade Sumo Firenza has steadily evolved into a brand name synonymous with credibility and offers a series of quality tyres that are constantly innovative and in line with the company's ambitious objective to provide products that are well respected within the industry.
Earlier in 2013, Al Habtoor Motors chose Sumo Firenza, after many thorough reviews of various renowned tyre brands across the world, and chose the brand based on its quality, value and reliability.
Mohammed Omer Kabli Trading Establishment (M.O.K.) is a Saudi Arabian establishment based in Jeddah specializing in car service and distribution of a large variety of high quality spare parts.
Universal Car Maintenance, MOK Trading Establishment's flagship, began as a niche market provider of mechanical and electrical services for American cars. Today the company has 5 workshops and 4 parts outlets in Jeddah. In addition, it has expanded its operations by opening new branches in Riyadh and Dammam.
The company is a major distributor of Monroe Shocks, and other well-known brands like Bendix brakes, CITGO, FRAM, Prestone, Autolite, Valeo and Airtex .
"We foresee a great market for Sumo Firenza in KSA and with the efforts and experience of MOK Trading we are sure the brand will get added impetus. On the long run customers will benefit from the superior range of automotive tyres from Singapore." said Neil Coolledge, General Manager of AHM Tires & Batteries Division.
Sumo Firenza continues to concentrate on constant technical and product advancements along with sound corporate branding. The current range of passenger vehicles, SUV, light commercial and HGV tyres continue to expand in both sizes and patterns as demanded by the global markets.
Incorporating an experienced expertise of its own engineering team, the Sumo Firenza Tyre range continues to ensure ongoing progression of the brand by meeting new market trends as and when they are developed.
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About Al Habtoor Motors
Al Habtoor Motors is the exclusive distributor of Mitsubishi, Fuso, Chery, JAC, TEMSA, Bentley, Bugatti and McLaren in the UAE, and a part of the UAE based diversified multi-billion dirham business conglomerate Al Habtoor Group. Al Habtoor Group has varied interests and substantial investments ranging from Engineering, Real Estate, Hotels, Leasing, Education, Publication and Automobiles.
For more information, please contact:
Marketing Department; Al Habtoor Motors Co. LLC; Tel: + 971 4 608 4000, Fax: + 971 4 269 2545; E-mail: una@amcuae.com
© Press Release 2015
