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Dubai - Total Marketing Middle East (TMME) - a fully owned affiliate of the Total Group and a leading lubricant company in GCC - recently signed a distributorship agreement with AWR Trading - a strategically established automotive business and a subsidiary of the AW Rostamani Group - for the distribution of TOTAL branded lubricants in Dubai and the Northern Emirates.
Taking this forward, both parties have decided to join forces to increase their footprints in the automotive aftersales market in UAE. The distributorship agreement is fortifying the existing strategic alliance that will further build the repertoires of the Group’s affiliate. With the excellent support of AWR Trading, TMME is aiming to increase the number of oil change outlets to strengthen its leading position in the market and to expand its geographical reach in the country. This partnership will also provide better access to premium quality lubricants to customers.
The agreement was signed between Mr. Michel Ayat, CEO of AW Rostamani Group, representing AWR Trading, and Mr. Thibaud de Lisle, Managing Director of Total Marketing Middle East.
Mr. Michel Ayat, CEO of AW Rostamani Group commented: “We are pleased to be expanding upon our partnership with Total, one of the largest global oil and gas companies and an esteemed OEM partner for the Renault-Nissan Alliance. Such a partnership is in line with the Group’s strong business pillars — professional management, prudent systems and processes, world class products and a large customer database — and stands to produce bigger potentials and expansions in terms of the B2B and B2C customer base, consolidating the associations that the AW Rostamani Group subsidiaries initiate.”
Mr. Luigi Rubinacci, Director of AWR Trading, said: “This is a very important day for the AW Rostamani Group. This partnership is a powerful one that over the years has solidified the principals of trust and professionalism that both companies operate under, and further underpins Total as one of our most reliable partners.”
Mr. Thibaud de Lisle, Managing Director of TMME, added: “With AWR Trading as our distributor, we increase our presence in the lubricant industry in the UAE. Our common goal is to continuously improve our customers’ experience in every aspect. Expanding our network of sales and support personnel and being in close proximity to where our customers are is a key initiative towards achieving that. We look forward to our partnership with AWR Trading, and together with our joined energies we are certain to grow from strength to strength in the coming years.”
About AW Rostamani Trading Co. (AWRT)
AW Rostamani Trading, an ISO 9001:2008 certified company, through which the AWR Automotive Group has further diversified the group’s automotive services by introducing various allied products and services. AW Rostamani Trading has acquired prestigious, world-renowned brands such as TOTAL Lubricant, AMARON Batteries, CEAT Tyres, FORTRON Automotive Treatments and XCool heat control films. AWR Trading also launched the ‘Multibrand Car Service’ and ‘Accident Repair Network’ arms under the banner of AUTOTRUST, providing 360-degree automotive solutions, including the repair and servicing of all makes and models of cars in the UAE. AUTOTRUST is synonymous with affordability, quality, genuine workmanship, and trustworthy services. It also operates AW Rostamani Trading, which has established global trade agreements with most of the principal manufacturers and their agents to acquire world-class parts for regional distribution.
About AW Rostamani Group (AWR)
Founded in 1954 by Abdul Wahid Al Rostamani, the AW Rostamani Group was established in Dubai with the vision of enriching customers’ life experiences by introducing innovative products, services and solutions into the market. Today, AW Rostamani Group is one of the Middle East’s leading and reputable organizations, with a strong presence in the UAE where it distributes prominent brands, and India. It employs more than 4,000 employees with a turnover of $2 billion across diverse industries, including automotive — the sole distributor of Nissan, INFINITI, and Renault in Dubai and the Northern Emirates — real estate, retail, interior fit-out, lighting solutions, travel and technology.
About Total Marketing Middle East (TMME)
Total Marketing Middle East (TMME) is a fully owned subsidiary of Total based in Dubai. It is active in manufacturing and marketing of the entire range of automotive, industrial, marine lubricants & greases in the entire Middle East and Central Asian regions. It markets also aviation fuels, special fuels and special additives to clean and enhance the performance of your engines. TMME is committed to the highest standards of quality, safety, health and environment. Its mission is to provide the latest technology and highest services to the customers. www.totalmarketingmiddleeast.com
About Total Lubrifiants
Total Lubrifiants is a leading global manufacturer and marketer of engine oils and lubricants. It has 41 production plants worldwide and more than 5,800 employees in 150 countries. Total Lubrifiants offers innovative, efficient and environmentally responsible products and services developed by more than 130 researchers at its R&D center. Total Lubrifiants is a partner of choice for the automotive, industrial and marine markets.
lubricants.total.com
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About the Marketing & Services Division of Total
The Marketing & Services division of Total develops and markets products primarily derived from crude oil, along with all of the associated services. Its 31,000 employees are present in 109 countries and its products and services offers are sold in 150 countries. Every day, Total Marketing & Services serves more than 8 million customers in its network of over 14,000 service stations in more than 60 countries. As the world’s fourth largest distributor of lubricants and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production sites worldwide where it manufactures the lubricants, bitumen, additives, special fuels and fluids that sustain its growth.
About Total
Total is a global integrated energy producer and provider, a leading international oil and gas company, and a major player in low-carbon energies. Our 98,000 employees are committed to better energy that is safer, cleaner, more efficient, more innovative and accessible to as many people as possible. As a responsible corporate citizen, we focus on ensuring that our operations in more than 130 countries worldwide consistently deliver economic, social and environmental benefits.
Partner contacts
AW Rostamani Marketing and Communications: Mustafa Dada, Group Head Marketing and Communications, +971-4-2141774, mustafa.dada@awrostamani.com
Cicero & Bernay: Riya Vatnani, Account Manager, +97143341140, riya@cbpr.me
Total contacts
Media Relations: Julie Millasseau, Marketing & Communication Executive - julie.millasseau@total.com - +971 55 908 9201
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