DHL Express MENA seals partnership deal with Fodel

DHL Express Mena, a leading international express and logistics service provider, said it has joined hands with Fodel, the first pick-up and drop-off (Pudo) parcel network in the GCC with more than 200 active locations across UAE, Saudi Arabia, Kuwait and Bahrain.

Fodel, through an advanced Pudo technology platform, signs up and manages local merchants from across the region as alternative pick-up locations to home delivery.

It connects eCommerce and logistics companies with local merchants, allowing for online customers to pick up their parcels from their preferred local stores, ranging from coffee shops to supermarkets and retail stores, at their convenience.

With this deal, DHL has taken further steps to boost its last mile delivery solutions by enabling customers with more ease, convenience and control over pick-up and drop-off of their eCommerce parcels, said the statement from the company.

DHL’s customers will benefit from these delivery points by choosing them as pick-up options for their shipments. The Fodel tieup consolidates last-mile logistics and provides a more convenient delivery solution for DHL Mena customers that is faster and more cost-effective.

There are currently more than 200 active Pudo locations across the UAE, Saudi Arabia, Kuwait and Bahrain while Oman will follow by the end of March alongside Qatar and Egypt later on in May.

DHL will also capitalize on Fodel extensive Pudo network of +2,500 locations to further expand the reach to every residential area in Mena region, said its top official.

"As such, enhancing our B2C solutions, and especially our last mile delivery service, is of strategic business importance to DHL Express as we seek to continuously improve the customer experience and boost efficiencies through seamless delivery," remarked DHL Express Mena CEO Nour Suliman.

"Our partnership with Fodel will enable us to overcome any delivery challenges, particularly last mile, by building on its extensive Pudo network for both collections and eventually returns," he noted.

Fodel CEO & Founder Soumia Benturquia said: "With booming e-commerce demand, it's becoming critical to offer more convenience, choice and control to customers, while managing the logistics challenges of volume variance and returns."

"With this partnership, we are improving the service level for customers across the GCC, offering them more options and better control on their deliveries. We are proud to partner with the leading logistics service provider of the region and looking forward to expand to the rest of the Mena region," he added.-TradeArabia News Service

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