Agency to support UAE's first publicly listed retail operator
Dubai, UAE, May 11, 2015
Cicero & Bernay (C&B), a Dubai-based public relations agency, has recently been awarded the contract to provide corporate communications services to Marka PJSC (DFM: Marka), for a 12-month period. The agency, which forms part of the Publinet Group, will support Marka with strategic communications planning, public relations, crisis communications, internal communications, and investor relations.
Marka is the first public joint stock company focused on the retail sector in the UAE. Incorporated with a capital of Dhs 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range segments in sports retail, fashion and hospitality. Since incorporating in 2014, Marka has partnered with leading global brands in the fashion, sporting goods and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique retail concepts.
Ross Bethell, Director of Strategy at C&B said, "With a wide-range of fashion, sports and hospitality PR experience, C&B is a natural fit for Marka's communication requirements. We are extremely excited to be supporting Marka's business plan and ambitions for growth across the region - via a program of strategic and measured communications."
Leigh-Ann Lanier, Director of Strategic Marketing, PR & Communications at Marka said, "I am delighted to have C&B as Marka's strategic PR partner. Marka is a fast-paced organization undergoing rapid expansion and C&B offers a holistic, client-centered approach. Their experience with locally listed companies combined with their retail expertise made them our agency of choice."
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About Marka PJSC
Marka PJSC (DFM: MARKA) is the first public joint stock company focused on the fast growing retail sector in the UAE. Incorporated with a capital of Dhs 500 million and headquartered in Dubai, Marka is a premier retail operator targeting the mid-to-high-range segments in sports retail, fashion and hospitality. Since incorporating in 2014, Marka has partnered with leading global brands in the retail and hospitality sectors, pursuing a growth strategy focused on acquisitions, franchise agreements and unique retail concepts.
Marka is committed to offering value to its customers through high quality products and services at optimum costs, simultaneously generating value for its shareholders and giving back to the communities in which it operates.
For further information about Marka and to learn more about our brands, visit www.markaholding.com
About Cicero & Bernay Public Relations
Cicero & Bernay Public Relations (C&B) is an independent strategic communications consultancy and forms part of Publinet, a Middle East communications group.
Established in 2005, C&B has generated a solid track record of success and achievement for its extensive portfolio of clients. In the process, it has developed a reputation for excellence among industry peers, the media, businesses, and the government. Our team has become renowned for implementing highly effective strategic campaigns across the UAE and the wider Middle East, supported by a comprehensive network of affiliates.
C&B's work has been recognised with a number of leading industry award wins. Among these are a Stevie Award, one of the most prestigious marketing and communications accolades, for a campaign conducted for Blue Nile Dairy Company, and our most recent win, a Guinness World Record certificate for a CSR initiative for Dubai Land Department.
For more information please contact:
Nesreen
Bakheit
Senior Account Executive - Cicero & Bernay Public Relations
Email: nesreen@cbprme.com
Tel: 050 437 65 21
© Press Release 2015
