DUBAI/ESSEN – MIE Events DMCC as part of MIE Groups, the Dubai-based global trade fair organizer and consultancy, and DB Schenker Middle East and Africa (MEA) LLC Dubai as part of DB Schenker, the world’s leading global logistics provider, have agreed on a global partnership agreement to jointly promote both brands across MIE Group’s event portfolio in the Middle East, Africa, China and – soon to be added - Eurasia.
Both sides have identified partnership synergies that will promote both organisations, trade and services. Under the agreement, DB Schenker a division of the German rail operator Deutsche Bahn AG, becomes a partner of all MIE trade fairs, exhibitions and conferences across its regions and regional and global DB Schenker executives will participate at MIE events by providing seminars, delivering speeches and presentations. MIE Group in exchange will prominently place the DB Schenker brand and its related services prominently across the MIE events and business-to-business matchmaking portfolio.
MIE’s expansion in Africa in particular fits with DB Schenker’s Africa strategy as the German logistics group has recently joined Germany’s “Pan-African Mobility Alliance”, a masterplan to lift the transport infrastructure of the continent which boasts a total population of 1.3 billion people in 54 countries. Prime events launched and operated by MIE Group in the last six years are the successful China Trade Week (CTW) exhibition and conference series, along special trade fairs such as the African Technology Show.
David Wang, founder and Executive Chairman, MIE Groups, said: “Logistics and partnerships are critical in all African markets where MIE Group operates, as part of our expansion strategy. We are extremely happy to have DB Schenker MEA as our new global partner as a respected and experienced global brand and
company in transport and cargo operations.
Christopher Liam Smith, Regional CEO Middle East and Africa, DB Schenker, remarked: “This partnership between DB Schenker & MIE Group demonstrates our continued commitment to the emerging markets of Africa & CIS. Our combined resources and market knowledge will continue to serve the existing and new businesses and clients for many years to come.”
Zahoor Ahmed, Vice President, Strategy and Partnerships, MIE Groups, noted: “MIE Group is expanding its portfolio of event brands that will be supported by DB Schenker MEA in key territories. This agreement is milestone is MIE’s 20-year history as it marks the start of a series of key partnerships across MIE’s portfolio which we will announce in 2020.”
Andreas Barth, Director Fairs/Events & Special Logistics Middle East & Africa, DB Schenker, said: “DB Schenker and MIE Groups have identified that the growth of these new territories require a strong partnership of to ensure that logistics and trade flows positively into developing these future economies. Our partnership adds considerable value to these global challenges and we look forward to working with National and International clients to deliver world class solutions.
MIE Groups, which brings in 20 years of experience in consulting, investments and has portfolio of dozens of annual events in the Gulf Arab region, Africa, China, and currently expands its radius to Eurasia. The markets include: China, United Arab Emirates, Oman, Saudi Arabia, Morocco, Kenya, Ghana, Ethiopia, while in 2020, MIE will add Azerbaijan, Rwanda, Zimbabwe, Senegal and Tanzania as new markets.
-Ends-
About MIE Groups
- MIE Groups, founded in 2000: Professional exhibitions, trading and business consulting organization.
- International offices in Middle East & Africa and 8 offices across China.
- MIE Groups organized over 80,000 international trading companies to exhibit in the Middle East & Africa.
- MIE Groups works with SMEs and all businesses sector to develop their global market.
MIE Group is an established and successful organization operating for more than two decades with 8 Offices in China, 3 Offices in UAE (Global HQ in Dubai) & 2 offices in Africa.
We have worked with over 80,000 international trading companies to develop their markets in the Middle East & Africa.
Our primary mandate is to assist business growth of Chinese SME companies around the GCC & Africa through our B2B Trading Platforms.
We have 4 division of the business:
· Travel & Tourism
· DMC
· Business Intelligence Unit
· Business to Government Consultancy
Our Core Mission with Provisional/Central Government in China and Respective Ministries & Industries in our core Middle East & Africa Territories is as follows:
- To build an interactive trading platform & bridge between China, Middle East & Africa
- To facilitate FDI, travel and communication between these regions
- To provide outsourcing & consultancy services for Chinese companies entering the market in these areas & sectors
- To bring the best products from China to the local business communities & markets.
About DB Schenker
DB Schenker is the world’s leading global logistics provider — we support industry and trade in the global exchange of goods through land transport, worldwide air and ocean freight, contract logistics and supply chain management. Integrated logistics resides at the world’s most important intersections, where the flow of goods creates an effective link between carriers. Our value-added services ensure the flow of goods continues seamlessly and supply chains stay lean and optimized for success. Our business holds top positions in automotive, technology, consumer goods, trade fair logistics, special transports, and special events logistics. For more than 140 years, DB Schenker has pushed the limits of the logistics and supply chain management industry. We provide thousands of products for customers who are focused on finding the best shipping solution. There are about 2,000 DB Schenker locations around the world, with more than 76,000 employees worldwide.
https://www.dbschenker.com/global
Mr. Gérard Al-Fil
Marketing and Communications Manager
Mobile: +971562171814
gerard.alfil@mie.ae
DUBAI OFFICE:
TEL: +971 (0) 4 425 3337
ADDRESS: Office 1501 & 1509, Jumeirah Business Center 5 (JBC5), Cluster W, Jumeirah Lakes Towers, Dubai, UAE
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
