AgraME first to offer smart event experience as company plans a regional roll-out offering
Dubai, UAE: Informa Exhibitions, one of the world's leading organisations for exhibition and event delivery, has announced that it will be bringing a new, cutting edge visitor and exhibitor experience to the Middle East in March. A first for the regions exhibition industry, this smart event concept will be unveiled for the first time at Agra Middle East through a partnership between event technology supplier Info Salons, and solution provider Konduko.
The technology provides organisers, sponsors and exhibitors a 360 degree platform to deliver compelling content to their attendees, while collecting qualified data on visitor behavior and preferences at events. The crux of the solution is the Konduko Reader: a sensor placed in various locations around the venue for the visitors to collect information from with their smart badge. The Readers, which are pre-loaded with relevant industry content, send an email to the user when engaged in exchange of the visitor's contact details. This digital handshake initiates a meaningful relationship, and also makes events more environmentally friendly with considerable savings on printing cost.
According to Informa Middle East's Managing Director, Peter Hall, an ongoing strategic objective at Informa is to improve the customer experience through engagement and the use of technology across its events portfolio, as well as driving sustainable CSR initiatives; "Exhibitors measure the success of an event through the number of contracts they sign and the quality of leads they generate. Our collaboration with Konduko and Info Salons at AgraME will showcase how exhibitors and visitors can truly benefit from this innovative digital show bag concept'.
In the last few years, the event industry has seen a rapid increase in creative and innovative technological solutions to engage visitors at venues. But with ongoing concerns around network connectivity at trade shows and the reliance on mobile applications to drive engagement at events, today there are still too many missed opportunities to provide an enhanced visitor experience at tradeshows.
Matt Harris, Konduko's CEO states that; "At Konduko we believe for any technology to succeed, 100% of consumers must have the capability in their hands. Visitors are empowered with the ability to opt-in to receive exhibitor information, proving the most powerful way to initiate a meaningful business relationship.
Supported by the Ministry of Environment and Water, AgraME is the Middle East's largest trade event dedicated to agribusiness, poultry & livestock, aquaculture and veterinary medicine, and hosts over 340 exhibitors from around the world. It will be held at the Dubai International Exhibition Centre on March 13th to 15th.
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About Informa:
Informa is one of the world's leading business intelligence, academic publishing, knowledge and events businesses, creating unique content and connectivity for customers all over the world. A global leader in community-based networking & knowledge transfer, we are the world's biggest events producer with several thousand events annually in over 70 countries.
About Konduko:
Konduko is a Swiss-based provider of activity-based proximity technologies. The solution is designed in Switzerland and manufactured in Germany with significant backing of the Swiss Canton of Berne's Foundation for Technological Innovation (STI) programme and Swiss governments Commission for Technology and Innovation (CTI).
About Info Salons:
Info Salons Middle East & Turkey is the leading Supplier of event technology for the Exhibition & Events industry providing solutions for database management, attendee registration, event analytics and marketing requirements. With over 20 years of experience working with the most recognisable event organisers in the industry, Info Salons delivers a very personal approach to each of its clients by fully understanding their business goals.
For further information, contact:
Informa Middle East
Victoria Young
Marketing Director
victoria.young@informa.com
www.informa-mea.com
Konduko
Carole Putallaz
Marketing & Comms Manager
carole@konduko.com
www.konduko.com
Info Salons
Vanja Lalic
Business Development Manager
Vanja.lalic@infosalons.ae
www.infosalonsgroup.com
© Press Release 2016
