During the 2016 presidential race, Democratic candidates Hillary Clinton and Bernie Sanders waited until April 2015 to announce their White House bids. Clinton went on to secure her party's nomination but lost to Trump.
Political strategists said Democratic hopefuls were likely to enter the fray sooner in the 2020 election cycle in part because candidates will be jockeying to hire the best staffers and secure the best local endorsements in states that hold the first nominating contests, like Iowa and New Hampshire, where wins can generate early momentum.
A good showing in the first fundraising quarter of 2019 would give lesser-known candidates the chance to place media ads and hold events to introduce themselves to voters.
"Primary voters, especially in a campaign where the stakes are as high as this one, are going to be incredibly attentive and discerning," said Democratic strategist Jesse Ferguson, a spokesman for Clinton's 2016 campaign. "They're going to need time to do more than just kick the tires. They're going to want a full-fledged road test before backing a nominee."
Politicians said to be considering 2020 campaigns include former Vice President Joe Biden; U.S. Senators Kamala Harris, Elizabeth Warren, Kirsten Gillibrand, Amy Klobuchar, Bernie Sanders, Sherrod Brown and Cory Booker; and current and former mayors like Eric Garcetti in Los Angeles and Michael Bloomberg in New York.
Two potential Democratic contenders took initial steps to launch their presidential campaigns over the past week.
Julian Castro from Texas who served as secretary of housing and urban development under former President Barack Obama, on Wednesday formed an exploratory committee, which is used to raise money in the nascent phases of a campaign.
Tom Steyer, a California billionaire and environmentalist behind a campaign to impeach Trump, began advertising anonymously on LinkedIn for state directors in Nevada, New Hampshire and South Carolina.
"As Tom has said publicly — he is considering how he can have the most impact in 2020 and our team is exploring staffing options should he decide to move forward with a run," said Steyer spokeswoman Aleigha Cavalier.
One Democrat already in the presidential chase is outgoing U.S. Representative John Delaney of Maryland. He announced his candidacy in July 2017 but has yet to establish a national profile.
Another factor candidates must consider when timing their campaign launches is a primary debate schedule that is expected to begin earlier - possibly as soon as May 2019 - and contain more matchups than in past cycles, according to individuals familiar with the deliberations.
Democratic National Committee Chairman Tom Perez has said a preliminary schedule would be announced by year's end. The DNC declined to comment ahead of its release.
In the 2016 election cycle, Clinton's rivals said a limited debate schedule gave her an unfair advantage. The DNC later approved additional debates and candidate forums.
To ease concerns ahead of 2020, the DNC has held as many as 50 debate planning meetings this year to set both a preliminary calendar and the process it will use to sort an unwieldy number of candidates onto multiple debate stages.
In the past, parties grouped candidates using polling, but the DNC is considering multiple metrics, or hosting serial debates with candidates divided randomly, said the individuals familiar with the discussions.
The Republican National Committee, which contended with 17 candidates ahead of the first Republican primary debate in August 2015, used national polling to decide who participated in a prime-time debate versus an earlier one that attracted a smaller audience.
Rick Tyler, a Republican strategist who worked for U.S. Senator Ted Cruz's unsuccessful 2016 presidential campaign, said Democrats should improve the system.
"It's impossible to get out of the JV debate," Tyler said, using the sports term 'JV' or junior varsity to refer to the lower-tier candidates. "Some of those people you haven't heard of will be attractive, and we won't know that if we relegate them to the JV."
(Reporting by Amanda Becker; Additional reporting by Ginger Gibson and John Whitesides; Editing by Colleen Jenkins and Peter Cooney) ((firstname.lastname@example.org;))