• Deem is a finance company backed by Mubadala Investment Company, Fullerton Financial Holdings, Waha Capital and A.A.Al Moosa Enterprises LLC

Dubai: Deem, a digitally led financial services provider, today announced that it signed an agreement with Mastercard to offer customers as many as six new card products. Offering an intuitive and user-friendly digital platform, Deem will enable its cardholders to access a wide range of financial solutions that are affordable, highly competitive and geared towards supporting their needs during every milestone of their lives. The agreement was signed by Chris de Bruin, CEO of Deem and Girish Nanda, General Manager, UAE and Oman, International Markets, Mastercard at Mastercard’s MEA headquarters.

Three new tiers of credit cards will be launched to suit customers’ needs: Titanium, Platinum, and World; allowing customers to choose between the Cash Up or Miles Up reward programs. Unlike traditional rewards programs, the cards offered by Deem are not tied to specific companies, thereby allowing cardholders to reap a host of benefits without any constraints.

Commenting on the announcement, Chris de Bruin CEO, Deem, said: “As a digitally-led financial provider that is focused on the customer experience and is backed by strong shareholders, we are delighted to partner with Mastercard, and we are confident this relationship will continue to flourish as we work together to reward our cardholders. The launch of these new cards is just a prelude to the many exciting products we have in the pipeline. For us, it’s all about the customer and we will continue to forge partnerships that bring greater financial benefits to them, as well as to their lifestyle. Through these cards, Deem customers will be able to accelerate earning points as they spend and can choose to either save them in a wallet or redeem them when and how they want, as they will never expire.”

Girish Nanda, General Manager, UAE and Oman, Mastercard added: “Mastercard has established itself as the payment partner of choice for both established and emerging industry players. We are delighted to collaborate with Deem to give consumers a range of card and reward options to suit their lifestyles. The new products leverage Mastercard’s innovative technology to streamline the payment journey for Deem’s customers, making everyday payments rewarding, seamless and secure.”

Deem’s Cash Up rewards allow customers to earn points when they spend and redeem them at their leisure, in the form of credit on their next purchase, online gift vouchers from leading brands, or cashback credit on their statement. Customers can earn up to 10% Cash Up on airline tickets and department stores, up to 5% Cash Up on online shopping and entertainment and up to 3% Cash Up at supermarkets and utility bills.  

Deem’s Miles Up program is equally rewarding, allowing customers to earn points when they spend and redeem them on travel-related rewards such as airline tickets and hotel bookings, gift vouchers and the latest electronics. Customers can earn accelerated Miles Up on travel related spends with up to 5x Miles Up on airline ticket purchases, hotel reservations and on international spends; as well as popular spend categories with 3x Miles Up at department stores and 2x Miles Up at supermarkets.

Additionally, depending on the card type benefits may include Travel Inconvenience Insurance and Travel Medical Insurance, exclusive benefits like complimentary breakfast and room upgrades, and access to over 1100 airport lounges around the world.

Each Deem card comes with attractive deals and discounts on dining, wellness, leisure, tourist attractions and entertainment experiences with the Deem Offers app, available for the primary cardholder and one supplementary cardholder.

Recently established, Deem provides financial support to individuals through a portfolio of products and services including loans and credit cards, as well as corporate deposits. The company also plans to offer products aimed at helping its customers safeguard and grow their funds. For more information about Deem, please visit: deem.io

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For further information, please contact:
Daniel Chinoy
Weber Shandwick
Mobile: +971 50 2553402
Email: Dchinoy@webershandwick.com

About Deem:

Deem is a digitally led financial services provider headquartered in Dubai, United Arab Emirates. The financial service provider is a strategic partnership between Mubadala Investment Company, Fullerton Financial Holdings, Waha Capital and A.A.Al Moosa Enterprises LLC. The company provides a wide range of financing solutions including loans, credit cards as well as corporate deposits. Deem’s user-friendly digital platform stands out in an ultra-competitive marketplace because it delivers information to its customers responsibly, transparently and in an easy-to-understand language. For more information, visit: deem.io 

© Press Release 2020

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