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Manama, Bahrain: Bahrain Islamic Bank (BisB), the leading provider of Integrated Islamic banking services in the Kingdom of Bahrain, has announced the appointment of its first digital virtual employee, named “Dana”, who will be setting measures and instilling creative methodologies to ensure the BisB’s portfolio products and services are developed innovatively simple. This is in line with BisB’s objective to simplify customers’ money matters by enabling them to conduct their daily transactions with the ultimate ease and convenience.
“Dana” will be taking the lead in enlightening the public with general information on the Bank's products and services, digitally providing tips and insights on Fin-Tech and financial trends, supporting the Bank’s aim to improve their engagement and interaction with customers across BisB’s digital platforms. This revolutionary step demonstrates the Bank’s success in its strategic efforts to transform its business approach, by providing leading and innovative financial solutions to its customers, contributing to the development of the Kingdom’s financial industry at large.
Chief Executive Officer of BisB, Mr. Hassan Jarrar, said, “Dana is our first “virtual Bahraini employee”. This milestone is a step in a long journey of continuous improvement and discovery for BisB in trying to transform the culture of the Bank into one of innovation and technology. In our journey, we strive to emulate how technology companies think and act. Our ultimate goal here is to make banking with BisB as seamless and pleasant as the use of a smart phone.”
BisB constantly strives to deploy cutting-edge digital platforms and offer innovative customer-centric products and services. The Bank’s strategic values revolve around embracing and expanding the digital mindset, inspiring a culture of continuous learning and swiftly evolving to meet the demands of today’s modern financial landscape in order to further cement its position as an industry leader in the region.
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This press release has been issued by TRACCS Bahrain.
For further information, please contact
Shaikha Seyadi
Tel: +973 17 592008 Ext. 101
M: +973 66395500
Email: shaikha.seyadi@traccs.net
About Bahrain Islamic Bank (BisB)
Bahrain Islamic Bank (BisB) is the leading provider of Sharia compliant integrated financial solutions in the Kingdom of Bahrain. Since its establishment in 1979 as the first Islamic Bank in the country and the fourth in the GCC, BisB has pioneered the country’s Islamic finance industry and has paved the way in digital transformation to enhance the customer experience and elevate the standards of banking in the Kingdom.
BisB’s competitive edge lies in its approach to simplifying customer’s money matters; the Bank leverages on its Bahraini values to offer an optimal customer experience, and deploys state-of-the-art digital platforms and innovative product and services to enable simpler, faster and hassle-free banking transactions.
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