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Dubai: DXB Entertainments, the largest listed leisure and entertainment company in the region, has signed a strategic partnership with Dubai Duty Free to promote Dubai Parks and Resorts to passengers arriving at all three Dubai International Airport terminals.
Dubai Parks and Resorts, the largest integrated theme park destination in the region, will have a presence at Terminals 1, 2 and 3 arrivals from December 2018 to 31 December 2019, and will promote and sell tickets to the destination’s main theme parks, including MOTIONGATE™ Dubai, BOLLYWOOD PARKS™ Dubai, LEGOLAND® Water Park and LEGOLAND® Dubai.
This means that the 88 million annual passengers, flying through the airport will be able to buy tickets upon arrival, to experience more than 100 rides and attractions across the four parks.
The destination will also be promoted to the guests at the Dubai Duty Free Tennis Championships 2019, one of the most anticipated tournaments of the year. Tournament guests will be greeted by the destination popular characters, get special giveaways and have an opportunity to buy park tickets.
Mohamed Almulla, Chief Executive Officer and Managing Director, DXB Entertainments said: We are delighted to partner with Dubai Duty Free to promote Dubai Parks and Resorts at Dubai International Airport, the main gateway to the country. This partnership is part of our ongoing efforts to promote the destination to international tourists across key locations in Dubai, by collaborating with some of Dubai’s iconic tourist facing brands.
Colm McLoughlin, Executive Vice Chairman and Chief Executive Officer of Dubai Duty Free said: “We are happy to work with DXB Entertainments for the convenience it offers to passengers in acquiring tickets to Dubai Parks and Resorts on arrival to Dubai. The tickets will be available at prominent desks at Dubai Duty Free at Arrivals and we know that they will be a popular purchase with our customers.”
To mark its 35th anniversary, Dubai Duty Free will be celebrating its success across its Duty Free Stores starting with their store at Riverland™ Dubai, the themed recreational hub at Dubai Parks and Resorts.
Each of the four parks offer unique experiences for the whole family. MOTIONGATE™ Dubai brings together three legendary Hollywood film studios in one theme park – DreamWorks Animation, Columbia Pictures including Lionsgate. The park is spread across five zones and guests of all ages can enjoy 27 key rides and attractions, including five roller coasters, multi-media dark rides, interactive play labs, media-based theatre shows, plus a full program of roaming entertainment and live dance performances.
BOLLYWOOD PARKS™ Dubai, the world’s first and biggest Bollywood-themed attraction, features some of the greatest Bollywood blockbusters. Guests can enjoy a spectacular 30-minute musical show Jaan-e-Jigar and meet favourite movie star look-a-likes such as Shah Rukh Khan or Amitabh Bachchan along with a range of new music and dance attractions that have been launched recently.
Families can enjoy action-packed, water-based activities, including thrilling rides on 20 water slides and attractions at LEGOLAND® Water Park. Children aged between 2-12 years and their families can enjoy a fun mix of indoor and outdoor rides, attractions, and building experiences at LEGOLAND® Dubai.
For those wishing to journey through time, Riverland™ Dubai offers access to entertainment, street ambiance, theatres and over 35 shops and restaurants as a free entry and showcase four distinct eras – 1950s America at The Boardwalk, medieval France at The French Village, India of the 1920’s at India Gate and the 19th century-themed Peninsula.
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DXB Entertainments PJSC
DXB Entertainments PJSC (previously Dubai Parks and Resorts PJSC) is a Dubai-based operator of leisure and entertainment destinations and experiences. The Company is traded on the Dubai Financial Market (DFM) under the trading symbol DXBE. We bring together a diverse portfolio of world-class brands to offer entertainment in the areas of theme parks, family entertainment centres and retail and hospitality.
DXB Entertainments is the owner of Dubai Parks and Resorts, the region’s largest integrated theme park destination, with five Theme Parks (Six Flags Dubai under development), two Hotels (LEGOLAND® Hotel under development), and one retail and dining facility all spread over 30.6 million sq.ft of land, with an estimated AED 13.2 billion in development costs.
DXB Entertainments also manages six Dubai-based mid-way attractions in addition to a chain of cinemas, all owned by Meraas.
With a diverse portfolio of 16 leisure and entertainment assets, DXB Entertainments is the largest leisure and entertainment company in the region.
For more information, go to: www.dxbentertainments.com
About Dubai Parks and Resorts
Dubai Parks and Resorts owned by DXB Entertainments PJSC, is the Middle East’s largest multi-themed leisure and entertainment destination comprising four separate theme parks: MOTIONGATE™ Dubai, the region’s largest Hollywood-inspired theme park, featuring immersive rides and attractions based on Hollywood hits; LEGOLAND® Dubai, a unique, interactive theme park for families which brings the well-known LEGO® brick to life in a playful learning environment; and BOLLYWOOD PARKS™ Dubai, a first-of-its-kind theme park that showcases rides and attractions based on some of Bollywood’s biggest blockbusters. It also hosts the LEGOLAND® Water Park, the region’s first water park catering to families with children aged 2-12. Expected to open in late 2019, Six Flags Dubai will be destinations fifth theme park and the regions first Six Flags themed park.
The entire destination is connected by Riverland™ Dubai, the free to enter themed recreational hub with a multitude of dining, shopping and unique entertainment options that connects the theme parks, perfect for friends and families of all ages. Guests can stay at the Lapita™ Hotel, a Polynesian themed family hotel part of the Marriott Autograph Collection.
Located on Sheikh Zayed Road opposite the Palm Jebel Ali in Dubai equidistant to Dubai and Abu Dhabi International Airports, the destination offers over 100 rides and attractions
For more information, go to: www.dubaiparksandresorts.com
About Dubai Duty Free
Founded on 20th December 1983, Dubai Duty Free has grown from a US$20 milion-dollar business in 1984 to an almost US$2 billion-dollar business 35 years later. Now employing almost 6,200 people, the operation has consistently raised the benchmark for airport retailing and it continues to grow.
Dubai Duty Free currently operates some 38,000 sqm of retail space at Dubai International Airport and 2,500 sqm at Al Maktoum International that will grow in line with the massive development plans of Dubai South.
In addition to the retail division Dubai Duty Free operates a Leisure Division which includes The Irish Village, located in Garhoud and Riverland Dubai, The Century Village, Dubai Duty Free Tennis Stadium, home to the Dubai Duty Free Tennis Championships and The Jumeirah Creekside Hotel.
To date, Dubai Duty Free has received over 600 awards including the Frontier Awards for ‘Airport Retailer of the Year’, which was won by the operation for a record ninth time.
Dubai Duty Free’s Executive Vice Chairman and CEO, Colm McLoughlin was also presented with several awards including the “Irish Presidential Distinguished Service Award” and the CEO Middle East Awards for “Retail CEO of the Year”. In addition, he was conferred with an Honorary Doctorate of the University (DUniv) by the Middlesex University Dubai, as part of its celebration of the academic success of its Class of 2017. He was honored for his contribution to UAE society and outstanding service to the aviation sector as a key player in the region’s retail sector for 34 years.
For additional information please contact:
Shady Fekry
Mobile: +971505953102
dpr@bpgorange.com
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