Al Habtoor, Hilton ink rebranding deal for 3 hotels

Dubai: Al Habtoor and Hilton Hotels have announced signing a rebranding agreement for several of Al Habtoor’s properties in Dubai.

The deal involved the rebranding of properties such as Habtoor Palace, LXR Hotels & Resorts, V Hotel, and Curio Collection by Hilton and Hilton Dubai Al Habtoor City, the UAE-based group revealed in a statement.

The franchise agreement, which was signed by Al Habtoor Group vice chairman and CEO Mohammed Al Habtoor and Hilton’s president of global development, architecture, design, and construction Ian R. Carter late Tuesday, is effective as of 1 August 2018.

Mohammed Al Habtoor described the deal as a “record transition into a new portfolio of brands [and] a testament to the strong relationship and trust between Al Habtoor Group and Hilton.”

He added that the agreement enhances Al Habtoor Group’s partnership with Hilton to eight hotels around the world from five.

Meanwhile, Hilton’s president of global development, architecture, design, and construction said that following the agreement with Al Habtoor Group, Hilton’s portfolio would see the opening of over 5,000 rooms by the end of 2018 in Dubai.

Carter described the emirate of Dubai as “destination that ranks alongside global powerhouses such as London, Paris and New York in terms of annual visitor numbers.”