Dubai, United Arab Emirates: Al-Futtaim HINO, an Al-Futtaim Automotive company that exclusively franchises light, medium and heavy-duty HINO trucks in the UAE, has announced the delivery of a major order of 200 HINO trucks to the National Food Product Company (NFPC) cementing its leadership of the FMCG sector in the UAE.

Al-Futtaim HINO which has increased its market share by around 300% in the past 5 years, has been the preferred mobility partner for many FMCG companies thanks to HINO’s unmatched Japanese quality and reliability and Al-Futtaim’s dedicated aftersales support.

With the latest handover, NFPC’s fleet of HINO trucks grows to 450 HINO trucks, following a similar deal of 250 trucks in 2019.

NFPC is one of the premier food and beverage companies in the Middle East with brands such as Oasis Water, Blu, Lacnor, Safa, Gulf & Safa, Melco, Milco, Royal Bakers, Aqua fresh amongst others. The company will use the HINO 916XLWB_6TON trucks to boost its delivery operations which include water shutters, chillers and freezers.

“With this deal, we are further cementing our strong relationship with NFPC whose fleet primarily consists of HINO trucks,” said Ramez Hamdan, General Manager, Al-Futtaim HINO

“HINO trucks’ specifications, low cost of maintenance, durability and excellent aftersales support gives us a clear edge versus the competition and makes our trucks the perfect partner for FMCG companies. The COVID-19 pandemic has resulted in a huge boost to e-commerce and this has had a corresponding increase in our light-duty truck sales which now makes up 65% of our sales primarily to FMCG and logistics operators,” he added.

The 200 HINO trucks will be custom-fitted by Al Furat to meet the specific requirements of NFPC and which adhere to UAE safety standards.

The HINO line-up in the UAE consists of light-duty 300 series, medium-duty 500 series and heavy-duty 700 series.

For more information on HINO products and solutions, please call 800 HINO SALES (800 4466 72537) or visit hino.ae.

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About Al-Futtaim HINO

HINO Motors Ltd, a subsidiary of Toyota Motor Corporation, was founded in 1910 and was established as a separate company in 1942. Under the HINO brand, HINO Motors Ltd. represents the Toyota Group in the global market for trucks and buses. Worldwide sales of HINO trucks and buses total about 100,000 vehicles a year.

In the UAE, HINO is exclusively distributed by Al-Futtaim’s Commercial Vehicle Division, an Al-Futtaim Automotive Group company, a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services across the Middle East, Asia and Africa.

The HINO line-up in the UAE consists of light-duty HINO300 series, medium-duty 500 series and heavy-duty 700 series. For more information please log in to www.hino.ae 

About Al-Futtaim Automotive

Al-Futtaim Automotive, one of the main four operating divisions within the UAE-based Al-Futtaim Group of companies, is a conglomerate of motoring-related businesses, franchising some of the world’s most-recognised automotive brands and services.

Operating in 10 countries across the Middle East, Asia and Africa and empowered by around 9,000 associates, the UAE-headquartered Group’s services span across the distribution of new and used vehicles, manufacturing, leasing, logistics and aftersales.

Ranging from passenger cars to SUVs, commercial vehicles, industrial and construction equipment as well as motorbikes and quads, Al-Futtaim Automotive Group offers an integrative customer-centric experience for motorists, fleet operators and contractors alike, and strives to become the leader in tailor-made mobility solutions.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.

Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com 

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