Dubai - AccorHotels, a hotel group, and Dubai World Trade Centre (DWTC), announced this week that the first 25hours Hotels property outside of Europe would be coming to Dubai.
Describing themselves as a “game-changing disruptive hospitality brand,” 25hours Hotels was conceptualised in Germany, and will be a 434-room property, expected to open by 2020.
25hours Dubai Hotel will be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination.
With the project’s first two phases completed ahead of its delivery schedule, One Central will be a mix of commercial assets, hospitality offerings, residential sites and a multi-purpose theatre.
Developers say these elements will create an exciting lifestyle and entertainment destination at the heart of Dubai’s central business district.
25hours Dubai will become the first upscale addition to an existing 1,210-room cluster of AccorHotels’ economy and midscale brands at the DWTC complex.
Christoph Hoffmann, CEO, 25hours Hotels said in a separate statement: “The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.”
Helal Saeed Al Merri, Director-General of Dubai World Trade Centre Authority (DWTCA) said: “This addition of the 25 Hours Hotel is reflective of the strategic approach that One Central has taken towards its careful selection of product partners that will come together synergistically to further strengthen and underscore Dubai’s attractiveness to international corporates and regional businesses, with a view to achieving higher business tourism volumes.”
Established in 2005, 25hours Hotels is a cosmopolitan brand, with an emphasis on social dining concepts, adventure and cutting-edge design.
Olivier Granet, Managing Director and Chief Operating Officer, AccorHotels Middle East & Africa said: “Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers.”
Describing themselves as a “game-changing disruptive hospitality brand,” 25hours Hotels was conceptualised in Germany, and will be a 434-room property, expected to open by 2020.
25hours Dubai Hotel will be located in DWTC’s One Central development, which is a premium mixed-use lifestyle destination.
With the project’s first two phases completed ahead of its delivery schedule, One Central will be a mix of commercial assets, hospitality offerings, residential sites and a multi-purpose theatre.
Developers say these elements will create an exciting lifestyle and entertainment destination at the heart of Dubai’s central business district.
Christoph Hoffmann, CEO, 25hours Hotels said in a separate statement: “The 25hours Hotel for Dubai is an exciting first on many levels. Apart from being our first destination outside of Europe, it is the first development in cooperation with our partner AccorHotels and will be the largest hotel for the brand. At the moment we are at a stage where we are learning a lot about a new market and culture, as we hope to cope with the regional climate. 25hours Dubai Hotel will be a unique hotel reflecting the spirit and international attitude of Dubai.”
Helal Saeed Al Merri, Director-General of Dubai World Trade Centre Authority (DWTCA) said: “This addition of the 25 Hours Hotel is reflective of the strategic approach that One Central has taken towards its careful selection of product partners that will come together synergistically to further strengthen and underscore Dubai’s attractiveness to international corporates and regional businesses, with a view to achieving higher business tourism volumes.”
Established in 2005, 25hours Hotels is a cosmopolitan brand, with an emphasis on social dining concepts, adventure and cutting-edge design.
Olivier Granet, Managing Director and Chief Operating Officer, AccorHotels Middle East & Africa said: “Dubai is a dynamic and fast-paced city, which continues to grow as a leading destination for global travellers.”
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