|29 December, 2019

The launch of Yas Island's virtual flagship store, Fliggy, on Alibaba's travel portal to drive increased Chinese visitors

Chinese visitors to have direct access to booking holiday packages and experiences to Yas Island

The launch of Yas Island's virtual flagship store, Fliggy, on Alibaba's travel portal to drive increased Chinese visitors

Abu Dhabi, UAE:  Miral, Abu Dhabi’s creator of destinations, announced today the launch of the Mandarin online flagship store on Alibaba’s travel service platform, Fliggy, to further drive visitation from China to Yas Island, the award-wining leisure and entertainment destination.

This strategic partnership will allow Chinese travelers direct access to booking their holidays and tickets to Yas Island’s theme parks and attractions prior to their visit to the UAE capital.  It is the second partnership with Alibaba, with an earlier venture introducing Alipay, the digital payment platform, which was enabled during summer of this year across the Island. 

 “With the UAE and China working closely to increase and drive investment and tourism growth, this strategic agreement plays a pivotal role in this by driving visitation to Abu Dhabi’s premium leisure and entertainment destination, Yas Island. These partnerships allow us to reach our Chinese visitors directly through Yas Island’s digital presence on Fliggy and the use of their preferred payment options.  We are delighted to be ensuring a more efficient and seamless holiday experience for all our Chinese visitors,” said Nouf Al Boushelaibi, Acting Head of Destination Management Department at Miral.

The UAE hosts the largest Chinese visitor base in the Middle East, with Abu Dhabi witnessing a surge in Chinese tourists in 2018, amounting to more than one million visitors. Yas Island has seen a similar trend, with an increase of visitors to the attractions and theme parks and has made significant efforts in catering to their demands. As a result, the Island introduced initiatives to enhance the Chinese visitor experience, such as payment gateway AliPay, multi-lingual guest services teams, and placed ‘welcome Chinese’ certified ambassadors within the theme parks.

Yas Island’s virtual flagship store on Fliggy will enhance the Chinese visitor’s entire booking experience, from reservations all the way to payment and itinerary management. Chinese travelers can use Fliggy to plan and customize their unforgettable trip to Yas Island.

Visit the official Yas Island Fliggy store: https://yasly.fliggy.hk/ 

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ABOUT MIRAL

Miral is Abu Dhabi's creator of destinations, uniting people and places through unique, immersive and exciting experiences. Responsible for the development and management of Yas Island, Miral's assets encompass entertainment, hospitality, leisure, sport, dining, retail, and real estate destinations. Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld, Warner Bros. World Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and seven hotels, including the flagship Yas Hotel.

For more information, please visit: www.miral.ae 

ABOUT YAS ISLAND

Yas Island is one of the world’s fastest growing leisure and entertainment destinations, located on the golden shores of Abu Dhabi - just 20 minutes from downtown Abu Dhabi and 50 minutes from Dubai. Yas Island offers holidaymakers a diverse mix of award-winning leisure and entertainment experiences, from one-of-a-kind theme parks, world-class shopping and superb dining, to a links golf course, exciting water and motor sports, and the most enjoyable musical and family events… all within the 25 square kilometre Island. Today, Yas Island is home to the award-winning theme parks Ferrari World Abu Dhabi, Yas Waterworld, and Warner Bros. World™ Abu Dhabi, in addition to Yas Marina Circuit (home to the FORMULA 1 ETIHAD AIRWAYS ABU DHABI GRAND PRIXTM), Yas Marina, Yas Links golf course, and Abu Dhabi’s largest mall. It boasts more than 160 dining experiences, seven hotels, and is home to indoor and outdoor concert venues - all of which are complemented by a range of visitor services that connect all attractions to one another.

For more info, please visit: www.yasisland.ae 

For media inquiries, please contact:

Nirmen Al Ghussein
Edelman
Tel: +971 50 106 7059
Email: Nirmen.AlGhussein@edelman.com 

© Press Release 2019

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