The biggest Jeep Tough Mudder to date marks the last weekend of Dubai fitness challenge

People of all ages flocked to Jeep Tough Mudder's debut course at Dubai Festival City from 7am on Friday morning

  
The biggest Jeep Tough Mudder to date marks the last weekend of Dubai fitness challenge

Dubai: Thousands of people tested their toughness this weekend and took part in the UAE’s biggest Jeep Tough Mudder to date, which marked the final weekend of the Dubai Fitness Challenge. 

People of all ages flocked to Jeep Tough Mudder’s debut course at Dubai Festival City from 7am on Friday morning and took on the famous obstacles on both the Jeep Tough Mudder and Jeep Mini Mudder Courses.

Nic Cartwright, Sabco Sports said: Wow – what a brilliant way to end the Jeep Tough Mudder year! Friday’s event marks the biggest Jeep Tough Mudder in the region to date, which means more people than ever have embraced a new challenge and had some fun exercising and that’s what this event is all about.”

For more information about Jeep Tough Mudder please visit: https://toughmudder.ae/ 

Jeep Tough Mudder UAE is supported by Ras Al Khaimah Tourism Development Authority, Dubai Fitness Challenge, Gold’s Gym, Just Play, Futuro, Mai Dubai, Kcal Extra, Freakin’ Healthy, Medcare, Dubai Festival City, Jannah Hotels & Resorts, Adventure HQ, Dubai 92, Jeep, Toyo Tires and FootBalance.

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For further information please contact:

Plus 1 Communications
Jenna Stirland, +971 (0) 56 892 6609 jenna@plus1comms.com 

About Sabco Sports

Sabco Sports is Oman’s Premier Sports Agency.  They are the licence holder for the Tough Mudder Brand across the Middle East and are the owners and creators of the National Obstacle Series (NOS).  Based out of Muscat and operating in UAE, Qatar and Saudi, Sabco Sports specialize in all fields across the Sports Industry.

About Tough Mudder

Founded in 2010 with the launch of the Tough Mudder Full event series of 10-12 mile obstacle courses, Tough Mudder Inc. has since grown to become a leading active lifestyle company and leader in sports video content creation and distribution. The brand includes: Mini Mudder, a 1-mile obstacle course designed for kids ages 7-13; Tough Mudder 5K, an accessible yet rewarding challenge packing signature Tough Mudder obstacles into a 3.1-mile course; Tough Mudder Classic, an obstacle course challenge bringing the thrills of Tough Mudder to a 5+-mile course; Tougher Mudder, a competitive start wave that takes place during all Tough Mudder Classic Weekends; Toughest Mudder, an eight-hour, overnight competition series; and World’s Toughest Mudder, a grueling 24-hour endurance competition.

The brand also encompasses an extremely vibrant engaging social and digital community and serves as a destination for fitness, nutrition and wellness content delivered across multiple platforms. The Tough Mudder family of brands and online community is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. With more than 3 million participants globally to date, Tough Mudder Inc. will host more than 150 events worldwide in 2019 in 14 countries, including Asia, Australia and more through its partnerships with IMG, Seroja and Sports Media and Entertainment 360 (SME360). More than 20 of the world’s leading brands are sponsorship and content distribution partners, including Merrell, Jeep, Vega, Amazon, Olympus, For Goodness Shakes, Lucozade Sport, Aflac, Nexcare, Bosch, TREK, Head & Shoulders, L'Oreal Men Expert, Käserei Loose, Snapchat, Live Stream, Sky Sports, CBS, CBS Sports, ESPN Media Distribution and The CW. To join the conversation, follow Tough Mudder on Facebook at facebook.com/toughmudder, on Twitter @ToughMudder, and on Instagram @Tough_Mudder.

About Dubai Fitness Challenge

The Dubai Fitness Challenge (DFC) is an initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council. DFC has been created to motivate the people of Dubai to boost their physical activity and commit to 30 minutes of daily activity for 30 days. Running from October 18 to November 16 2019, the Challenge encompasses all forms of activity – from cycling and football, to kayaking, team sports, walking and yoga, as well as wellness and healthy lifestyle.  Everyone is encouraged to participate individually or together with friends, family and colleagues and enjoy new and exciting ways to improve their fitness and health levels. Participants can track their performance on the Dubai Fitness App and help make Dubai the most active, healthiest, and happiest city in the world.

About Dubai Festival City

Dubai Festival City is an established mixed-use destination developed by Al-Futtaim Group Real Estate, which has been designed to capture the cosmopolitan and rich spirit of Dubai.

Featuring alongside a 3.3-kilometre creek, Dubai Festival City is a fully integrated mega project which has been carefully master-planned to offer a superior lifestyle destination with outstanding facilities, comprising residential (Marsa Plaza, Al Badia Residences and Al Badia Hillside) and commercial space (Festival Tower) and educational institutions (Universal American School and Deira International School), and a family-friendly sports and social destination (Al Areesh Club).

Within Dubai Festival City sits the landmark 2.5million sq.ft urban retail destination, Dubai Festival City Mall – home to Guinness World Record holder and cutting-edge daily attraction, IMAGINE as well as IKEA and the only Hard Rock Café in the Middle East. The mall also offers almost 400 world-class retailers, 75 restaurants – many of which feature waterfront dining and some of Dubai’s most photographed sunset vistas. 

Additionally, Dubai Festival City also encompasses two five-star hotels – Intercontinental Dubai Festival City and Crowne Plaza Dubai Festival City and the recently opened Holiday Inn Dubai Festival City to fully complement the signature retail, leisure and entertainment proposition.

A sought-after destination for residents, investors and stakeholders, Dubai Festival City delivers exceptional lifestyle experiences that have shaped the real estate landscape and continues to reinforce Dubai’s position as a global hub for business, education, tourism, leisure and entertainment.

For more information, please visit dubaifestivalcity.com 

About Jeep Brand

Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence. The Jeep vehicle line-up in the Middle East currently comprises the Cherokee, Compass, Grand Cherokee, Renegade and Wrangler.

© Press Release 2019

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