Take the Tolerance Pledge and Show Your Support for Diversity and Inclusion throughout the United Arab Emirates

As part of the UAE's Year of Tolerance, Carrefour and P&G launch a national initiative that gives every person the opportunity to pledge their respect of and acceptance for different viewpoints and cultures

  
Take the Tolerance Pledge and Show Your Support for Diversity and Inclusion throughout the United Arab Emirates
  • Anyone can take the Tolerance Pledge at one of Carrefour’s participating stores and online

Dubai, UAE, 1 August 2019: Carrefour, which is operated by Majid Al Futtaim in UAE, is collaborating with Procter & Gamble to encourage the people of UAE to share their respect of and acceptance for the country’s diversity and inclusion through a national initiative.

 Individuals can take the Tolerance Pledge in-store at their nearest participating Carrefour or online via their social media accounts, using the hashtag #TolerancePledge. The Tolerance Pledge initiative is in store from now until August 7th, with a second in-store campaign in October of this year. The online campaign will run continuously, from now until the end of October as part of UAE’s Year of Tolerance.

The goal is to have over 10,000 UAE residents take the Tolerance Pledge, to set a new Guinness World Record that underlines how important diversity and inclusion is to everyone who lives in the country.

The Tolerance Pledge itself reflects the openness and acceptance found in the UAE’s society, which is made up of over 200 nationalities, dozens of religions and beliefs. Anyone taking part in the campaign needs to record themselves saying the following: “I pledge to respect and accept people whose abilities, beliefs and culture are different from my own.” Carrefour will host video booths in ten stores nationwide, to offer the public the opportunity to take part. They can also upload themselves reciting the pledge on their social media, on Facebook, Instagram and Twitter, by using the hashtag #TolerancePledge. At the end of October, each individual Tolerance Pledge video will be merged into one album comprising over 10,000 unique entries and entered into the Guinness World Record book.

“As a leading shopping destination in the UAE, we pride ourselves to cater for everyone across more than 100 stores in the UAE irrespective of their faith, nationality or social status. We hope to see our video booths packed with a cross-section of society so that the world can see the values of openness and coexistence that makes the UAE feel like home for so many of us.” said Philippe Peguilhan, Country Manager of Carrefour UAE at Majid Al Futtaim Retail.

“When everybody’s included in a diverse society such as the UAE, it brings out the best out of everybody and helps to create communities that value everyone, and respect different points of view,” says Saranathan Ramaswamy, Sales Director for the Arabian Peninsula, Procter & Gamble. “We’ve long worked to promote ways to break down barriers, to create positive portrayals of different groups of people, and to get them talking with each other. The Tolerance Pledge that we’re launching with Carrefour is one way of bringing everyone together, so that we realize that we all share a common humanity no matter our differences of opinion, culture and beliefs. I’d urge everyone to take part, so that together we can share a message that we all believe in strength through inclusion.”

Pledges can be made at Carrefour branches located in:

  • Mall of the Emirates
  • City Centre Mirdif
  • City Centre Shindagha
  • City Centre Deira
  • Ibn Battuta Mall
  • City Centre Me’aisem
  • Dubai Festival City Mall
  • Yas Mall
  • Marina Mall - Abu Dhabi
  • Al Saqr

About Procter & Gamble

P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About Carrefour

Carrefour is one of the largest hypermarket and supermarket chains in the world. The brand was launched in the region in 1995 by Majid Al Futtaim, which is the exclusive franchisee to operate Carrefour in 38 countries across the Middle East, Africa, and Asia.

In 1995, Carrefour opened its first hypermarket in City Centre Deira UAE and through the years, expanded to over 250 Carrefour stores in 15 countries across the region, more than 750,000 customers a day. .

Carrefour operates different hypermarket and supermarket stores to meet the growing needs of its diversified customer base. In line with the brand’s commitment to provide the widest range of quality products and value for money, Carrefour today offers an unrivalled choice of more than 100,000 food and non-food products as well as thousands of household goods.

Carrefour is dedicated to rewarding its loyal customers and offering access to a unique and pleasant shopping experience through special offers and promotions throughout the year. Carrefour is committed to continued business growth in convenient locations across the Middle East, Africa, and Asia to create great moments for everyone, every day. More than 36,000 colleagues work at Carrefour stores operated by Majid Al Futtaim Retail.

About Carrefour in UAE

Carrefour was launched in the UAE in 1995.Today, Carrefour operates 31 hypermarkets and 71 supermarkets, employing more than 11,000 colleagues.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 15 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 25 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and four community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in 37 markets across the Middle East, Africa and Asia, and operates a portfolio of more than 270 outlets in 15 countries.

Majid Al Futtaim operates more than 400 VOX Cinemas screens and 36 Magic Planet family entertainment centres across the region. In addition to iconic leisure and entertainment facilities such as Ski Dubai, Orbi Dubai and Ski Egypt, among others. The Company is parent to the consumer finance company 'Najm', and a Fashion and Home retail business representing international brands such as Abercrombie & Fitch, AllSaints, lululemon athletica, Crate & Barrel and Maisons du Monde. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management. The Company also owns the rights to The LEGO Store and American Girl in the Middle East and operates in the food and beverage industry through a partnership with Gourmet Gulf.

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