Dubai: Global E-commerce / online brands, especially from the travel, food and retail sectors have been setting new benchmarks for audience engagement and performance, by using TV as a mass medium to drive their online traffic and boost transactions. TV clearly works for online brands with research showing that TV advertising can breathe new life into digital channels, drive web traffic and enhance leads to search, as well as facilitate uplifts in app installation. Today, TV attribution works very efficiently to measure baseline site visits (second by second), track spikes in site visits when TV Ads air and to determine how much of these positive contributions can be credited to TV advertising.
Aligned with the cutting-edge practices of advanced global advertising markets, the focus has now shifted to reiterating TV’s prowess as a potent medium that can effectively deliver on the traditional brand front, as well as the newly valued performance front. TV attribution enables brands to measure the value of TV’s impact on actual sales and therefore demonstrates how TV stands out in driving performance. Current data shows that TV is massively under-credited as a driver of consumer activity.
TV advertising delivers the unrivalled combination of reach, time spent, impact, cost and trust. This is in addition to brands benefitting from heightened levels of active participation, brand awareness and direct response from viewers. In the long term, online brands which have invested in TV attribution, have registered greater awareness, ad recall and increases in future intention to buy, followed by an actual growth in transactions, which can be directly attributed to TV.
The development of a product which could deliver the benefits of TV attribution to regional brands rooted in an E-commerce platform (such as a .com or an app), would requisite a vigorous testing phase, where trials with different clients from various segment categories would have to be held. Brands would also need to realize that the most successful campaigns which utilize TV attribution are founded on the strength of tailor made ads which include effective Calls-to-Action (CTAs).
Within this context, Choueiri Group (The region’s leading media representation Group) recently announced the official launch of “Brand4mance” – The MENA region’s first ever TV attribution performance product. The Brand4mance team is currently being led by Chief Operating Officer Salam Sawaya.
About Choueiri Group:
As the leading media representation group in the Middle East, Choueiri Group is a company built from the ground up over the past forty plus years. Today, the Group’s companies market and manage the advertising space of 22 satellite and 1 terrestrial television stations, 13 print titles, 13 radio stations, 40+ web portals along with their apps and the largest network of outdoor signs in the GCC. Choueiri Group operates in ten markets covering the MENA region, Europe and Japan and ensures the best support for its regional and international clients through its extensive network of thirteen subsidiaries, 6 representative offices and more than 700 committed executives.
Contacts:
Choueiri Group
Assad Jamil, +97144545454
ajamil.mr@choueirigroup.com
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
