Swiss-Belhotel International has announced its participation at the Arabian Travel Market (ATM) taking place at the Dubai World Trade Centre from 16 to 19 May 2021. The brand will also be present at the ATM Virtual from 24 to 26 May 2021.

Commenting on the participation, Gavin M. Faull, Chairman and President of Swiss-Belhotel International, said, “Although the crisis is far from over, ATM Dubai is a great way to prepare for the recovery of the hospitality sector. At Swiss-Belhotel International our business strategy is focused on responsible recovery while delivering value to all. We look ahead to a dynamic future by relentlessly pursuing new opportunities and reinforcing our presence in existing markets. On this occasion we would like to thank our owners, guests and associates for their continued support and trust.”

Laurent A. Voivenel, Senior Vice President – Operations & Development, EMEA & India; Senior Vice President – Group Human Resources & Talent Development, Swiss-Belhotel International, stated, “ATM Dubai is the first major live event for the travel and tourism industry in 18 months and we are delighted to reconnect and share our latest developments with our industry partners. It is crucial for all of us to reunite in the global recovery efforts of the travel and tourism industry and Dubai is once again taking the lead in this direction.”

Laurent further added, “We have two new hotel openings coming up in the GCC in May 2021 (Swiss-Belsuites Admiral Juffair and Grand Swiss-Belhotel Waterfront Seef), that will also bring to life for the very first time our upscale 5-star brand ‘Grand Swiss-Belhotel’ in the Middle East, and ATM Dubai is the perfect platform for us to debut these. In addition, as we navigate through the market challenges, we have many other exciting initiatives to share with our network aimed at delivering on evolving guest requirements through innovative and enhanced experiences in a safe environment.”

Visitor to ATM Dubai can find Swiss-Belhotel International on stand: HC0935 in the Sheikh Saeed Arena at the Dubai World Trade Centre.

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