• As part of its Destination 2019 strategy, Ras Al Khaimah Tourism Development Authority (RAKTDA) has significantly increased its destination promotion in the UK market
  • RAKTDA aims to increase the number of UK visitors to the Emirate by 20% in 2019

Ras Al Khaimah:Ras Al Khaimah Tourism Development Authority (RAKTDA) hosted the UK’s “Association of Independent Tour Operators (AITO)” annual conference from 22 - 25 November 2018. The conference welcomed 120 of the UK’s top specialist travel companies to the UAE’s northern Emirate and introduced them to the destination with its diverse and spectacular offering. The Association of Independent Tour Operators (AITO) is an umbrella organisation that represents Britain's best independent tour operators.

Haitham Mattar, CEO of Ras Al Khaimah Tourism Development Authority said: “The United Kingdom has held its position as one of the top four key source markets for Ras Al Khaimah Tourism over the past few years and continues to show huge potential for further growth. In the first ten months of 2018, Ras al Khaimah saw visitors from the UK increase by 11% over the previous year. RAKTDA aims to increase the number of UK visitors in 2019 by 20% through increased marketing and trade partnerships.”

AITO Chairman, Derek Moore, comments: “We’re thrilled to have been invited by the Ras Al Khaimah Tourist Development Authority (RAKTDA). It has been particularly exciting for AITO members to visit such a fascinating destination that is on the cusp of change in terms of tourism.”

Chair of AITO Specialist Travel Agents, Gemma Antrobus, comments: “This is a destination with enormous potential for AITO Specialist Travel Agents, who are always on the lookout for somewhere a little different from the mainstream. It offers the perfect balance of beach, activity, history and culture, providing the variety that many of our discerning clients seek and that AITO Agents enjoy selling!”

-Ends-

About Ras Al Khaimah Tourism Development Authority (RAKTDA)
The Ras Al Khaimah Tourism Development Authority (RAKTDA) was established in May 2011 under the government of Ras Al Khaimah. In order to achieve target growth of one million visitors by the end of 2018, the authority aims to develop the emirate’s tourism infrastructure and establish Ras Al Khaimah as a world-class destination for leisure and business travel, creating sustainable investment opportunities and enhancing the quality of life for its residents. In order to achieve its goals, the RAKTDA has a government mandate to license, regulate and monitor the emirate’s tourism and hospitality industry.

To learn more about Ras Al Khaimah, visit us at:

For further information, please contact:
ASDA’A Burson-Marsteller
Email: rak@bm.com
T: +971 4 4507600 or
Neda Carrillo, Director of Corporate Communications & Public Relations, RAKTDA
mediarelations@raktda.com

About Ras Al Khaimah
Ras Al Khaimah is the northernmost of the seven Emirates that make up the United Arab Emirates. It is known for its rich history, dating back 7,000 years, and diverse landscape, from 64km of pristine beaches, to terracotta deserts and an imposing mountain backdrop. The Emirate is home to the highest peak in the UAE, Jebel Jais, which features the world’s longest zip line, at almost 3km.

RAK is also centrally located at the modern crossroad between Europe and Asia, with one third of the world’s population within four hour’s flying time, making it an ideal location for businesses to expand into the UAE, the Middle East and Africa and beyond. 

At the Emirate's economic heart lies several major companies and sectors - industrial (including RAK Rock and Stevin Rock’s quarries, RAK Ceramics and Julphar Pharmaceuticals); RAK Ports; RAK Economic Zone; banking via RAKBANK; RAK Gas and RAK Petroleum; and tourism. Supporting these industries is a modern infrastructure, state-of-the-art industrial areas and business parks and world-class hotels, facilities and attractions for tourists. 

For the past decade, Ras Al Khaimah has been consistently rated ‘A’ by international rating agencies (Fitch and Standard & Poor’s) and already the Emirate’s Economic Zone houses over 13,000 multinational companies from more than 100 countries representing 50 industry sectors.

For more information on AITO’s 120-plus specialist travel companies and their unrivalled collection of holiday ideas, covering every corner of the world, visit the website at www.aito.com. 

© Press Release 2018

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