|12 February, 2019

Major GCC importer eyes sales and distribution prospects at Gulfood 2019

Truebell will showcase more than 500 products from 20 countries; launching over 100 new SKUs for both consumers and chefs alike

Major GCC importer eyes sales and distribution prospects at Gulfood 2019

UAE-headquartered Truebell, a leading GCC importer of fast-moving consumer goods (FMCG), is targeting a broad range of distribution and sales prospects at the 24th edition of Gulfood 2019, which will be taking place at Dubai World Trade Centre from 17-21 February.

The retail and food services division of the company will be actively seeking new opportunities to further expand the sales arm of its business as well as meeting with new potential vendors who are actively seeking a strong distribution partner and regional procurement teams to discuss the consolidation of purchases.

This comes as it was revealed, Dubai’s external trade in foodstuff totalled US$12 billion (AED 44.24 billion) during the first half of 2018 – with imports reaching (AED 27.68 billion), exports touching (AED 7.71 billion) and re-exports recording (AED 8.84 billion), according to figures released by Dubai Customs.


Commenting on Truebell’s participation at Gulfood 2019, Director Jitendra Gandhi, said: “As the world’s largest annual food and beverage trade show, Gulfood has been a long-standing key exhibition for Truebell.

“Following the opening of our new state-of-the-art distribution centre at Dubai Industrial Park (DIP) last September, this year we will be placing a focus on meeting with new potential vendors who are actively seeking a strong distribution partner.

“Comprising multi-temperature storage, the 25,000 sqm fulfilment centre can accommodate up to 21,000 storage locations – allowing us to store a wider range of frozen, chilled and dry food as well as non-food retail items.”

Truebell will also be showcasing more than 500 products from 20 countries and launching over 100 new Stock Keeping Units (SKUs) for both consumers and chefs alike. And SKU is a product code that can be used to search and identify stock on hand from lists, invoices, or order forms, It also makes it easier for retailers to track their inventories, manage and support stocktaking and identify shrinkage.

The company’s 1,900 sqft stand will feature a live pasta cooking station, where Truebell chefs will demonstrate how to expertly cook one of their latest product launches – filled ravioli from Giovanni Rana’s Italian range. Six bakery and pastry chefs will also be on hand to promote a variety of new products as well as performing live daily baking demos.

Gandhi added: Truebell has grown exponentially since it was established in 1984. To date it has a portfolio of over 10,000 products, underscoring its position as a leading importer, wholesaler, distributor and exporter in the GCC.

“With plans already afoot to extend our wide-range of existing products under our retail and food services division, Gulfood will provide us with the ideal platform to further expand the sales arm of our business over the coming months.”

Truebell’s stand at Gulfood 2019 will be stand number A5-40 in Hall 5.

For more information, please visit:


About Truebell

Established in the United Arab Emirates in 1984, privately owned Truebell Marketing and Trading LLC is a leading importer, wholesaler, distributor and exporter. With international operations focusing on food, beverages, hospitality, supplies and retail duty free, Truebell is a reputable multifaceted business with a portfolio of over 10,000 products. Boasting a skilled workforce of more than 1000 culturally diverse, passionate and experienced professionals, Truebell prides itself on outstanding customer service, quality and performance.

Media contact:


Senior Account Manager

Arjaan Office Tower, Dubai Media City

Dubai, United Arab Emirates

Tel: +971 4 365 2715 | Mobile: +971 56 787 3577



© Press Release 2019

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

More From Press Releases