PHOTO
Dubai: IKEA, the region’s favourite Swedish home-furnishing retailer, understands the struggles new parents go through when learning to manage their new baby’s sleeping patterns. Well rested sleep is essential for both the baby and the parents and the environment that surrounds them, including furniture and textiles, plays an important role in creating caring, healthy and safe sleeping conditions.
For a baby, getting a good night’s sleep rests their bodies, prepares them to grow and build a strong immune system and helps develop the brain and muscles. For parents, getting a good night’s sleep means being able to wake up in the morning refreshed and with the energy they need to care for the baby.
With a baby’s health and well-being in mind, Children’s IKEA strives to develop products that are as comfortable as they’re safe. However, few parents are aware of the impact the environment the baby is surrounded in has on their sleeping and resting patterns.
IKEA has invested in creating furniture, bedding and accessories designed to provide the best sleeping environment for both babies and parents rest. While IKEA doesn’t have influence on all causes that may disrupt a baby’s sleeping patterns, it has identified factors that can have a positive implication. Comfort, air, sound, light, and safety all play a role in creating a good night’s sleep essential for health and well-being. Through the choice of mattresses, quilts and pillows, personal comfort is achieved, complimented with beautiful beds, bed linen, curtains, cushions and rugs that can cover all the needs of a baby in an easy and affordable way.
The GULSPARV textile collection is designed in a beautiful traditional style, with a handicraft feeling and beautiful details. Making a soft, safe and dreamy bubble for your baby, the collection includes quilt covers, a rug, blanket and curtains. The bed textiles are made in a classic, wavy seersucker fabric and woven in 100% sustainably grown cotton, a natural material that gets softer with every wash and makes a safe choice for your baby, as well as the environment.
Rocking a baby to sleep is an old trick used by many parents. The SOLGUL cradle is inspired by older cradles but made with the latest and toughest safety requirements. The size and height have also been considered to allow for the cradle to be close to parents’ bed so they can easily stretch out an arm if the baby wakes up at night.
IKEA understand that new parents aim to create a haven for their newborn, a caring environment for nursing, bonding and spending precious moments together. IKEA’s solutions support the transition of the home to make it ready to welcome a new, tiny family member.
-Ends-
About IKEA UAE
IKEA UAE, a member of Al-Futtaim group of companies, offers an extensive range of home furnishing products & accessories of good design, value and functionality. In the UAE for 26 years, the IKEA stores in Dubai Festival City and Yas Island, Abu Dhabi closely follow the popular self-serve and self-assembly concept which was conceived in Sweden over half a century ago. IKEA offers customers a complete family day out through its ability to cater to children’s needs at Småland play area and serves a wide choice of refreshments at the IKEA Restaurant and Café. The Customer Ordering and Collection Point in Al Ain offers residents easy access to well-designed products at a great price.
Customers can also join the IKEA FAMILY loyalty programme to avail of great offers and extended services on every visit to the store. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit https://www.ikea.com/ae/en/, www.facebook.com/IKEAUAE or @IKEAUAE on Twitter.
Awards
- Customer Friendliness Index Award, Department of Economic Development in Dubai – March
- 2017 Dubai Municipality “Eat Healthy, Live Healthy” programme recognition certificate to IKEA Restaurant & Café, Dubai - March 2017
- IKEA YAS Island Store - Declared the first reference store in the world for best implementation of the concept
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today, is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com
For More Information Please Contact:
Shifa Al Usman – Impact Porter Novelli |
s.alusman@ipn.ae |
T 9714 3304030
Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.
The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.
To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.
