“Studies like FITS are essential to establishing a good level of understanding on nutrition and dietary patterns of infants and children during the crucial first 1,000 days of life, a period that is critical to forming dietary habits that define health throughout our lifetime,” said Professor Ayesha Salem Al Dhaheri – Associate Provost for Student Affairs, United Arab Emirates University. “We are proud that the UAE now has such concrete findings that will help guide the formulation of evidence-based interventions as well as nutrition-related policies for infants and young children in the country.”
FITS studies have recently been conducted by Nestlé and local partners in select countries around the world, including China, Lebanon, Mexico, and the United States.
“We will continue to work with partners in the region to gather and raise awareness of scientific facts on eating habits that will spur our product innovations to better meet local and regional nutritional needs through fortifications and other offerings, and help guide national policies,” said Sophia Jalal, Business Executive Officer, Nestlé Nutrition, Middle East and North Africa.
The results of the study were first unveiled at the virtual International Growth & Development Conference 2021, during a specific FITS KIDS Symposium entitled “Nutritional status and complementary feeding practices in infants and toddlers: Findings from the FITS study.”
One of Nestlé’s key published commitments to society is to further provide nutritionally sound products designed for children, with nearly 40 offerings in that range currently available in the Middle East and North Africa.
The Feeding Infants and Toddler Study (FITS):
The Feeding Infants and Toddler Study (FITS) is a dietary intake survey of large cross-sectional samples of parents or caregivers of infants, toddlers, and pre-schoolers. The objective of the FITS is to learn about the nutrient intakes and nutritional needs of infants, toddlers and young children and to understand what foods are being consumed at different ages when the diet of young children is rapidly changing.
The Kids Nutrition and Health Study (KIDS):
The Kids Nutrition and Health Study (KIDS) is a largescale research that will provide snapshots of eating patterns, nutrient intakes, child lifestyle and behavior factors, and healthy weight indicators of children ages 4-12 years of age.
FITS KIDS in the Middle East and North Africa:
In 2016, Nestlé Research in Switzerland and AUB completed the micronutrient landscaping research, which studied key micronutrient deficiencies affecting 0-12 year-old children in the region.* The review was conducted for Saudi Arabia, the United Arab Emirates, Lebanon, and Jordan. Its findings provided insights on gaps and challenges in nutrition and dietary intake, and demonstrated a triple burden of malnutrition, where overweight, under nutrition, and micronutrient deficiencies co-exist.
As deeper understanding was required for the MENA region, Nestlé Research initiated in 2019 a large-scale nutrition study for the UAE. The methodology and investment are led by Nestlé Research.
Full results from FITS KIDS studies are expected in 2021, to help further build, share, and apply children nutrition knowledge in the region.
More about Nestlé for Healthier Kids
The Nestlé for Healthier Kids global initiative aims to help 50 million children lead healthier lives by 2030, through leading research in children nutrition– such as the FITS KIDS research -, product innovation and the introduction of healthier foods, as well as education and innovative nutrition and lifestyle programs and services developed and implemented with partners around the globe.
Its initiatives include Nestlé’s Mom&me: a new online platform that provides articles and questionnaires to help parents navigate the first three years of a child’s life.
For more information on what Nestlé is doing for healthier kids: https://www.nestle-mena.com/en/csv/global-initiatives/healthier-kids
About Nestlé Middle East and North Africa (MENA)
Nestlé’s heritage in the Middle East and North Africa goes back over 100 years with the sale of the first Infant Cereals in Egypt. Today, Nestlé operates 25 Food & Beverage factories across the 19 countries of the MENA Region, and provides direct employment to more than 15,000 people who are all committed to Nestlé’s purpose of Enhancing Quality of Life and Contributing to a Healthier Future. Nestlé MENA also provides indirect employment across the region to several thousand more.
The Nestlé portfolio in the region currently exceeds 60 innovative product brands in a wide range of categories: Dairy, Infant Nutrition, Coffee and Creamers, Confectionery, Bottled Water, Breakfast Cereals, Culinary products, Health Science, and Pet Care, among others. Nestlé NIDO, Nestlé CERELAC, Nestlé NAN, S-26, PROGRESS, NESCAFÉ, NESPRESSO, Bonjorno Café, Coffee-mate, KitKat, MAGGI, Nestlé FITNESS, Nestlé Grain d’Or, Nestlé Pure Life, OPTIFAST, and PURINA Friskies are just some of the brands available in the Middle East and North Africa.
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© Press Release 2021