Enhanced Labs, Premium Sports Supplement Brand, signs Mr. Olympia 2020 "Big Ramy" and his trainer Dennis James

Enhanced Labs aims to position Egypt as a top bodybuilding hub and is in search of new local talents to further support and grow the local bodybuilding community

Enhanced Labs, Premium Sports Supplement Brand, signs Mr. Olympia 2020 Big Ramy and his trainer Dennis James

International high-end sports supplements manufacturer, Enhanced Labs, chose Egypt to host the signing ceremony of a three-year partnership deal with their newest brand ambassadors Mamdouh “Big Ramy” Elssbiay, Mr. Olympia 2020 champion, and bodybuilding legend Dennis “The Menace” James. This aligns with the company’s plan to further fortify its footprint across the region with Egypt as the future hub of their operations and the bodybuilding community in the Middle East and Africa.

Through the new partnership, Big Ramy is set to become Enhanced Labs’ face across the world, with the brand preparing for the launch of an Arabic website to further promote the bodybuilding star athlete. The exclusive partnership with the Mr. Olympia champion showcases the brand’s commitment to the local and regional athletic scene.

“We are thrilled to be in Egypt to celebrate the signing of Mr. Olympia 2020, Big Ramy, and the iconic Dennis James as the new faces of our brand as we aim to inspire young talents around the world to pursue their dreams,” said Haythem Haggag, Vice President of the Middle East and Africa and Director of the International Operations at Enhanced Labs. “As an Egyptian, I understand the large untapped local talent pool for high-caliber athletes in bodybuilding and other sports, and we are excited to boost the community through both our products and by finding and sponsoring growing talents in the local scene,” he added.

Headquartered out of California, Enhanced Labs is a cutting-edge sports supplements company that has had sustained years of double-digit monthly growth offering high-end sports supplements for athletes, bodybuilders, personal trainers, and CrossFit communities proudly positioning itself as a company “by athletes for athletes”.

"I am glad to be here in my homeland signing a partnership with one of the top global leaders in the sports supplements industry. I’m honored to have represented Egypt in one of the most renowned bodybuilding championships and win Mr. Olympia for the year 2020. I hope the new partnership with Enhanced Labs would help support bodybuilding talents in Egypt and around the world,” said Big Ramy.

Enhanced Labs has one of the largest scopes for distribution in the sports supplement industry with a unique distribution model that includes more than 25 countries around the world with channels in China, Thailand, Philippines, Singapore, India, Kuwait, Dubai, Canada, Latin America, UK, the entire European Union and the United States.

“I am thrilled to collaborate with Enhanced Labs in their endeavor to transform the bodybuilding supplements scene in the world with high-end products. I am looking forward to many years of success with Enhanced Labs and Big Ramy to trigger even more growth in the bodybuilding field and unlock the potential of more talents,” said Dennis James, Big Ramy’s trainer and 11X Olympia competitor.

Enhanced Labs products are made in the USA at FDA (Food and Drug Administration) inspected facilities under the GMP (Good Manufacturing Practice) processes and are used by some of the biggest athletes in the bodybuilding world. The company has a dedicated team to ensure the products are of the highest quality and safety levels.

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