DFM honours 8 brokerage firms with five star rating during the second round of its brokers' excellence scheme

Hassan Al Serkal, CEO of DFM, and Hamed Ali, CEO of Nasdaq Dubai and Deputy CEO of DFM, presented the Five Stars Rating certificates to 8 brokerage firms

  
DFM honours 8 brokerage firms with five star rating during the second round of its brokers' excellence scheme

Dubai: Dubai Financial Market (DFM) today announced the results of the second round of its Brokers’ Excellence Rating, launched in 2018 in a first-of-its-kind initiative globally, as part of its constant efforts to promote excellence of investor services.

Hassan Al Serkal, CEO of DFM, and Hamed Ali, CEO of Nasdaq Dubai and Deputy CEO of DFM, presented the Five Stars Rating certificates to 8 brokerage firms. The list of companies honoured included; ADIB Securities, Al Ramz Capital, EFG Hermes (UAE), Emirates NBD Securities, Finance House Securities Company, Mena Corp Financial Services, Sharjah Islamic Financial Services, and SHUAA Securities LLC.

The DFM published the list of Five-Star rated firms on its website, enabling market participants to identify outstanding companies and encouraging other brokerage firms to further enhance their performance.

Hassan Al Serkal, CEO of DFM said: “Brokers’ enthusiasm towards this initiative underlines our mutual commitment to build upon the achievements of the past years in terms of brokerage services and communication platforms with investors as part of realizing DFM’s vision as a world-class regional marketplace and our corporate values of efficiency, innovation and integrity, achieving the highest levels of efficiency and customer satisfaction and happiness.”

DFM congratulates the brokerage firms on achieving the Five Stars Rating and others for their continuous hard work and commitment to further enhance their services and strengthen the competiveness of this sector through the development of service provision platforms in general, and smart services in particular. This drive will further enhance service excellence and sustainability, as well as increase customer satisfaction.

This scheme provides an ongoing mechanism enabling brokerage firms to identify strengths and gaps based on an annual evaluation conducted by experts and evaluators, and the results of customer satisfaction surveys and Mystery Shopper, as well as on-site visits to companies’ headquarters and call centers.

It is noteworthy to mention, the Rating includes five categories as per the excellence of service and based on two criterions, the first one focuses on customer experience and the Mystery Shopper results, with a 70% weightage. The second criterion measures the brokerage firm’s alignment with DFM’s vision and has 30% weightage based on four pillars including; services efficiency, service innovation, multi-channel access and commitment to Corporate Governance.

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About Dubai Financial Market: Dubai Financial Market (DFM) was established as a public institution with its own independent corporate body. DFM operates as a secondary market for the trading of securities issued by public shareholding companies, bonds issued by the Federal Government or any of the local Governments and public institutions in the country, units of investment funds and any other financial instruments, local or foreign, which are accepted by the market. The DFM commenced operations on March 26, 2000 and became the first Islamic Shari’a-compliant exchange globally since 2007. Following its initial public offering in November 2006, when DFM offered 1.6 billion shares, representing 20 per cent of its paid-up capital of AED 8 Billion, DFM became a public joint stock company and its shares were listed on 7 March 2007 with the trading symbol (DFM). Following the IPO, the Government of Dubai retained the remaining 80 per cent of DFM Company through Borse Dubai Limited. www.dfm.ae 

For media inquiries, please contact:
Atef Fathy
Vice President- Head of Media & Public Relations
Dubai Financial Market
Tel: 04-3055334
Email: afathy@dfm.ae 

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