|29 August, 2019

Coca-Cola Arena to welcome iconic motivational speaker for debut Middle East Show

Tony Robbins, the world’s number one motivational speaker, business coach and life strategist, to Dubai.

The Coca-Cola Arena will showcase its superb capability to host the biggest and most diverse live events and performances when it welcomes Tony Robbins, the world’s number one motivational speaker, business coach and life strategist, to Dubai.

Robbins will bring his unique brand of inspirational, powerful and thought-provoking edutainment to the Middle East’s biggest purpose-built indoor area next month for the Tony Robbins LIVE! show.

The 17,000-capacity arena will stage the 10-hour, full-day event on Tuesday, September 3rd as part of Robbins’ first visit to the Middle East. The Tony Robbins LIVE!show promises to be unlike any motivational event ever held in the UAE or the region.

As the ideal location for corporate days, gala dinners, training events and large-scale music, sporting and live performances, the Coca-Cola Arena has firmly established itself as the must-visit landmark venue for global acts aiming to reach audiences in the Middle East.

The Tony Robbins LIVE! show has visited some of the biggest venues in the US, with Robbins’ unique style perfectly suited to today’s modern performance arenas.

Thanks to its team of highly trained staff, state-of-the-art lighting and sound systems and wide selection of stage and seating configurations, Coca-Cola Arena is able to easily accommodate major productions such as Tony Robbins LIVE! and its combination of public speaking, audience interaction and live musical performances.

By bringing Robbins’ to Dubai for his debut show in the Middle East, Coca-Cola Arena has helped boost the city’s status as a major destination for live events of all types.

Acclaimed around the globe for his ability to empower, embolden and galvanize his audiences to achieve their professional and personal goals, the Tony Robbins LIVE! show is the perfect opportunity for companies and members of the public to learn from, and be inspired by, the very best.

An energetic stage presence who has touched the lives of millions, Robbins has been credited with motivating businesspeople, athletes and individuals to achieve greatness by encouraging them to embrace the power of positive words, thoughts and actions.

As well as perfectly demonstrating the Coca-Cola Arena’s ability to host international and large-scale events, the Tony Robbins LIVE! show will touch on a broad range of topics that can be applied to the daily business environment in the UAE with issues such as leadership, decision making, human influences, excellence and much more all addressed in stirring detail.

During his career Robbins has coached and consulted A-List celebrities, US Presidents and global statesmen including Nelson Mandela, Mikhail Gorbachev and the Dalai Lama among others.

His live events are a heady mix of audience interaction, live music, guest speakers and performers as well as Robbins’ famously positive, animated and evocative public speaking.

Appearing alongside Robbins at the Coca-Cola Arena will be 15-time Grammy Award-winner Alicia Keys, who will perform a selection of her biggest hits chosen especially for the event.

Prince EA, the American spoken word artist, musician, motivational speaker and host of Facebook’s top-rated podcast, will also speak to the audience on a wide range of subjects as part of his ongoing aim of promoting the positive effects of knowledge, unity and creativity.

Also joining the Tony Robbins LIVE! show at Coca-Cola Arena will be Nick Vujicic. Born without limbs as a result the rare tetra-amelia syndrome, Vujicic has gained worldwide acclaim for his shows that help people with physical and mental problems overcome the obstacles in life that are preventing them from reaching their goals.

Developed as part of a unique collaboration between Dubai-based developer, Meraas, and international venue management company AEG Ogden, the Coca-Cola Arena officially opened its doors to the public with a performance by Canadian comedian Russell Peters on June 6th, 2019.

The venue has since hosted huge musical performances by the likes of Maroon 5, The 1975 and tonight Westlife bring their Twenty Tour to the venue all combining to firmly established the Coca-Cola Arena as the Middle East’s premier destination for live events.

For more information on hiring Coca-Cola Arena for corporate and private functions, visit:  https://www.coca-cola-arena.com/en/vip-experience or email Rhyn McCutcheon at RMcCutcheon@coca-cola-arena.com

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About Coca-Cola Arena
Opened in June 2019, Coca-Cola Arena will revolutionise the live entertainment industry in the UAE and throughout the Middle East.
Capable of hosting live shows 365 days a year, the fully air-conditioned, 17,000-capacity arena will establish Dubai as a major destination on the global events circuit.
Coca-Cola Arena’s unique automated seating design means it can be adapted to international and local events of all sizes, from international touring artists, sporting tournaments, e-gaming, comedy and live theatre and musical performances, to conferences, gala dinners, AGMs and weddings.
Located in the heart of City Walk by Meraas, Dubai’s lifestyle destination, Coca-Cola Arena is a 15-minute drive from Dubai International Airport and a 5-minute walk from the closest Dubai Metro Station.
The region’s largest multipurpose indoor arena, Coca-Cola Arena is owned by Meraas, a Dubai-based holding company, and managed by AEG Ogden, the international venue management company.

About Meraas
Meraas is a Dubai-based conglomerate that aims to enhance the emirate’s cityscape with a human-centric approach to developing assets in the real estate, tourism, hospitality, F&B, retail, leisure and entertainment, technology, maritime, and healthcare sectors.
Meraas pursues its mission to build creative urban culture where thriving communities can take root. Among its investments are some of the most admired real-estate properties in premium locations, such as Bluewaters Residences, Bvlgari Residences, Cherrywoods, City Walk Residences, Nikki Beach Residences, Port de La Mer Residences, Villa Amalfi, and Zabeel Saray Royal Residence.
The company’s portfolio comprises over 80 million square feet of total developed land, more than 3,500 homes, 2,000 retail units, and 15 landmark destinations, including Al Seef, Bluewaters, Boxpark, City Walk, Dubai Harbour, Jumeira Bay, Kite Beach, La Mer, Last Exit, Pearl Jumeira, The Beach and The Outlet Village.
For more information, please visit www.meraas.com 

About Coca-Cola Company 
The Coca-Cola Company (NYSE: KO) is a total beverage company, offering over 500 brands in more than 200 countries and territories. In addition to the company’s Coca-Cola brands, our portfolio includes some of the world’s most valuable beverage brands, such as AdeS soy-based beverages, Ayataka green tea, Dasani waters, Del Valle juices and nectars, Fanta, Georgia coffee, Gold Peak teas and coffees, Honest Tea, innocent smoothies and juices, Minute Maid juices, Powerade sports drinks, Simply juices, smartwater, Sprite, vitaminwater and ZICO coconut water. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We’re also working to reduce our environmental impact by replenishing water and promoting recycling. With our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at Coca-Cola Journey at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

About City Walk
City Walk, the design-inspired open-air lifestyle destination by Meraas, spanning an area of more than 10 million square feet. A family-friendly hub that seamlessly combines living, shopping, entertainment, hospitality, and wellness options within one integrated space, City Walk offers visitors a unique sense of community and comfort.
Whether it is to live, meet, socialise or shop, dine and spend quality time with loved ones in a serene and sophisticated ambience, City Walk has emerged as the preferred lifestyle choice for residents and tourists.
Designed to evolve as a city within a city that is easily accessible and offers a multitude of residences, retail and leisure choices at one location, in the city of Dubai, City Walk is nestled in a prestigious neighbourhood on Al Safa Street in close proximity to the arterial Sheikh Zayed Road and the sophisticated Jumeirah Street.

About AEG Ogden
AEG Ogden is an Australian based joint venture between Australian venue management interests and AEG Facilities of the United States.
AEG Ogden manages venues throughout the Asia Pacific region, including convention centres in Brisbane, Cairns, Darwin, Kuala Lumpur, Oman and ICC Sydney, Suncorp Stadium in Brisbane; and arenas including the Brisbane Entertainment Centre and the adjacent Sports Centre, Sydney’s Qudos Bank Arena, the Newcastle Entertainment Centre, Perth Arena and the Coca-Cola Arena in Dubai.

Media Contact:
Tom Bushell
Media Manager
Coca-Cola Arena
+971581269417
tbushell@aegogden.com  
Domitille Gobilliard
Director
Seven Media
+971 56 531 6920
domgobilliard@sevenmedia.ae  
Jessica Little
PR Manager
m: 00971 (0)58 176 3622
t: 00971 (0)44 509 790
e: jessicalittle@sevenmedia.ae 
w: sevenmedia.ae  

© Press Release 2019

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