Amity University Dubai Host Conference on Growth Opportunities, Practices and Trends in Media Communication

The conference titled CPFTMC 2019, focused on the current practices and future trends in media communication, with the aim to share dynamic and interactive research papers that are topical, technical, commercial and strategic


Over 450 academics, researchers, practitioners, industry experts, teaching professionals and students from around the region came together for a three-day international media conference organised by Amity University Dubai. The conference titled CPFTMC 2019, focused on the current practices and future trends in media communication, with the aim to share dynamic and interactive research papers that are topical, technical, commercial and strategic.

Managing Director of Dubai Knowledge Park and Dubai International Academic City and President of Dubai Institute of Innovation and Design, Mohammad Abdullah joined Amity University Dubai CEO, Dr. Vajahat Hussain for the inauguration of CPFTMC 2019 and the unveiling of an ISBN listed book - Current Practices and Future Trends in Media Communication.  

Conference knowledge partners, Nikon School, Media Cast and Oasis Enterprises set up a range of activities designed to give university and school students a glimpse into life within the media industry. A pop-up photo studio, broadcasting desk and camera were set up to teach students more about life as a photographer, radio jockey and TV anchor. The interactive workshops also taught students more about life behind the camera, handling video shoots and vlogging. 

CPFTMC 2019 covered a range of interesting panel discussions and technical sessions, the future of media education in the age of digital disruption being one of them.  Although seeming to have a negative connotation, digital disruption within the field of media and education can benefit students and provide more access to learning. With the UAE Vision 2021 National Agenda emphasizing on transforming teaching methods, virtual learning, flipped classes, online courses etc. have become increasingly popular within the region, with an increasing number of schools and universities investing in virtual reality and bringing remote learning to life.

Panelists from Vogue Arabia, Gulf News and British Broadcasting Cooperation discussed the changing paradigms and practices in media communication. The insightful session also included social media influencer and entrepreneur, Mohanad Alwadiya who delved into influencer marketing and strategy.

Amity University Dubai CEO, Dr. Vajahat Hussain said: “The objective of CPFTMC 2019 was to create a platform that encourages collaboration and dialogue within the media industry. The social and digital media phenomena continues to grow at a rapid rate, with constant changes to practices and trends, both in the Middle East and worldwide. The conference is a great opportunity not just for attendees to network and collaborate, but also for school and university students to understand the industry and the different opportunities available to them.”

About Amity University in Dubai

Amity University Dubai Campus is committed to nurture talent through world-class education and conduct research in line with the UAE's vision for the future. Based in Dubai International Academic City, Amity University Dubai Campus is spread over a 700,000 sq ft area with world-class facilities. Amity universities are also spread across North America, UK, Europe, and Asia. The Dubai campus is licensed by Knowledge and Human Development Authority, Government of Dubai and offers 39 Under Graduate, Post Graduate and Ph.D. degree programmes in line with the Government's national agenda.

© Press Release 2019

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