- Almosafer has heavily invested in market-specific campaigns and promotions to meet Kuwaiti travel preferences and grow brand trust
- Kuwaiti travellers can access a global network of hotels and airlines in destinations across the globe, with Cairo, Dubai and London trending in 2019
Kuwait: Almosafer, the Middle East’s leading online travel brand, has significantly grown its footprint in Kuwait, since entering the market in late 2018. The brand has increased its market share and continued its success this year in terms of sales, user base and the share of returning customers. Since January 2019, Almosafer’s sales have grown by over 500% as the brand is fast becoming the channel of preference for Kuwaiti travel bookings. The total number of users has increased by over 25% month-on-month over the same period. Kuwaiti travellers are repeatedly taking advantage of the tailored services, dedicated offers and deals Almosafer’s app and web platform provide in Kuwait, with returning users already accounting for 30% of the overall Almosafer customer base.
Almosafer is continuing to invest heavily in Kuwait with bespoke marketing campaigns and promotions that address what Kuwaiti travellers are looking for in terms of safety & security, destinations, accommodations and much more. Complete price transparency and customized deals and offers for the Kuwaiti market has also helped Almosafer quickly build its position as a trusted travel booking platform in the country. Since its launch, the brand has partnered with some of the most recognized local and international brands including ‘Kuwait Finance House’, ‘National Bank of Kuwait’, ‘Visa’, “Xcite” and most recently Careem to give Almosafer customers discounted rides.
Almosafer has identified ‘top pick hotels’, catering to the different needs of travellers to make the booking process more seamless. Seven distinct categories in hotel search results now represent traveller interests from shopping preferences, to budget and family-friendliness, as well as the proximity to tourist attractions and properties relevant for honeymooners.
The travel platform has also revealed the trending destinations for Kuwaiti travellers in 2019, with month-on-month increases in flights to Cairo, Alexandria and Amman, whilst London leads the way for hotel bookings followed by Dubai. 5-star hotels were the preference of Kuwaiti travellers over upscale three and four-star properties with a 4-night average length of stay indicating an increase in demand for shorter city breaks to explore or connect with friends and family.
Muzzammil Ahussain, EVP of Almosafer said: “We are seeing that the average spend per booking in Kuwait is the highest in the region as Kuwaiti travellers continue to explore new destinations around the world, and as such it’s a very important market for Almosafer. In fact, we are looking into expanding our retail footprint in Kuwait by 2020 with the planned introduction of an omni-channel booking experience, currently being rolled out in KSA. We entered the market just less than a year ago with a service that is tailored to the needs of theKuwaiti market and we’re pleased to have built brand trust in such a short timeframe with an increasing number of Kuwaiti’s repeatedly using Almosafer for all their travel needs. Almosafer provides 24/7 support through dedicated call centers every step of the way – before, during and after travel to give travellers total peace of mind. With over 1.5 million properties around the globe, flight bookings on over 450 airlines and complete holiday packages we can help travellers find everything from top City Locations to Luxury Stays and FamilyFriendly options. But we don’t just provide a platform to securely make your booking, we are with you every step of the way before, during and post-travel with 24/7 customer support.”
Almosafer is the flagship brand of Seera Group’s Consumer Travel Business Unit, catering to the discerned needs of travellers from Saudi Arabia and beyond. Originated in the Kingdom of Saudi Arabia, Almosafer is transforming from an online travel agency for Saudi customers, to a fully-fledged omni-channel travel services provider that offers a seamless user experience for travel bookings across state-of-the-art online platforms, call centres and retail locations.
Providing hotel booking options for over 1.5 million properties around the globe, flight bookings on over 450 airlines and complete holiday packages, Almosafer boasts various convenient booking solutions for any type of travel need.
With the heritage of being a homegrown business fuelled by Seera Group’s travel and tourism leadership in Saudi Arabia, the brand has developed a deep understanding of local travel needs, preferences and traveller segments.
Almosafer is constantly striving to bring travellers from the Kingdom and beyond the best experience and value for their travels and with continuous product developments, tech improvements and customer centricity at its core, the brand aims to deliver on what is important to its customer - creating journeys of joy for themselves, their families and others.
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© Press Release 2019