Al Ghurair Centre unveils the initial phase of the new generation Reel Cinema experience

A brand-new movie Megaplex is opening with 8 screens offering A-grade movie experiences

  
Al Ghurair Centre unveils the initial phase of the new generation Reel Cinema experience

Dubai:Al Ghurair Centre, the region’s first shopping destination and one of Dubai’s longstanding flagship icons, announces the completion of Reel Cinemas megaplex much-awaited phase one. This state-of-the-art cinema follows Reel Cinemas’ latest strategy of digitization with a focus on reshaping 'moviegoing' as a distinctive 'lifestyle experience’.

The first phase of the cinema experience will boast eight new screens that are underpinned by advance technology, displaying a vast genre of films including Hollywood blockbusters and the latest Bollywood and regional titles offering a diverse showcase. Located within a dedicated wing that is set across two floors, the new cinema’s F&B facilities offers movie essentials such as popcorn, nachos, hotdogs, candies, soft drinks, candy floss amongst others.

Sami Al Hakeem, Vice President, Al Ghurair Centre, said: “The opening of Reel Cinema has been carefully planned to offer a completely new experience within this part of Dubai and further enhance our daily visitors shopping & leisure experience. This launch is the first of several new brands and announcements lined up for this year under the revitalization strategy that was launched last year. The all new Reel Cinemas megaplex will be the latest addition aiming to diversify and revitalise the leisure & entertainment offering at Al Ghurair Centre.”

Spread across 75,000 sq ft, the remaining 10-screens are set to launch later this year. With the completion of all the phases, the new complex will feature a total of 1,800 seats across 18 screens. It will host several innovative firsts for Deira: The Platinum Suites that offer superlative standards of in-cinema luxury including personalised butler services; stunning viewing with Dolby Cinema and Reel Juniour. With Barco Laser Projectors and Dolby Atmos, viewers are assured of exceptional experiences.

He further added, “Al Ghurair Centre enjoys a long-standing practice in the UAE, and an insightful understanding of the retail industry. We are aiming to innovate across every touch point and offer an urban shopping and entertainment experience to our guests.” Offering world-class viewing experiences, this addition to the shopping centre’s entertainment mix will elevate the popular community hub as the ultimate destination for cinema lovers within this part of Dubai.

About Al Ghurair Centre
Al Ghurair Centre, part of Al Ghurair Investment LLC, is the region’s first shopping destination consisting of a dynamic master planned residential and commercial community. Al Ghurair Centre is prominently situated in Deira, the heart of Old Dubai. The shopping centre is one of Dubai’s leading shopping and tourist destinations and features over 270 brands, more than 50 restaurants; spread across the dining district and the food court, entertainment venues and two hyper markets.

Shoppers can treat themselves to a comprehensive mix of retail brands ranging from fashion to home décor, accessories to jewellery and much more. The shopping centre also boasts a bespoke section of traditional local brands covering various merchandise including abayas, shaylas, textiles and Arabic perfumes. The Centre is a vibrant shopping hub always buzzing with events throughout the year.

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© Press Release 2019

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